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Anindya Chatterjee

CEO, Saleswah CRM
Expert in Customer Relationship Management

I turned entrepreneur after spending a couple of decades in Sales and Marketing in leading MNCs. Ran large international sales and marketing teams in Asia and managed budgets and targets. Created game changing processes and internet enabled IT tools for customer facing activities.

Proficient in creating large interdisciplinary processes and leading distributed teams.
Electronics Engineer from one of the IITs with an MBA from IIM Calcutta.




Nov 28, 2017
Anindya Chatterjee wrote this post:
Guarding Against Exuberance: Why Deal Scoring Helps Sales

Oct 16, 2013
Anindya Chatterjee answered this question:

Salesforce is not just a very successful company, it is also one that virtually heralded the SAAS revolution. It has done a lot of pioneering work- notably in creating a partnership model for other ISVs to leverage. Am I a partner? Heck, no. I am a competitor. But, hate them? Why ...

Sep 24, 2013
Anindya Chatterjee wrote this post:
Progressive Sales Opportunity Stages Can Keep You Honest

Every sales opportunity goes through different stages of a lifecycle. Using CRM software, you can understand and manage these various customer cycles.

Apr 30, 2013
Anindya Chatterjee answered this question:

You can use Saleswah Lite CRM installable add-in to MS-Outlook that allows you to track sales opportunities and related tasks from the familiar Outlook interface. Optionally sync (register) with Saleswah CRM on the cloud and get further, - sync contact list - sync task list - sync opportunity list - sync with Google Apps contacts, ...

Apr 30, 2013
Anindya Chatterjee answered this question:

Laura, Saleswah Lite CRM is an installable add-in to MS-Outlook that helps sync - Contacts (and Accounts) - Opportunities (Deals) and related Tasks (coming soon), with the cloud hosted Saleswah CRM. Saleswah Lite is free. Saleswah CRM is free for upto the 1st 3 users in your user account. Why don't you download Saleswah Lite ...

Apr 25, 2013
Anindya Chatterjee answered this question:

You have not given much information about your needs. Comparing Zoho and Nutshell just because they happen to be "low cost" is not prudent. Nutshell is good for you if you want to manage a B2B sales process from first contact to close. You can sequence the steps that occur in ...

Mar 12, 2013
Anindya Chatterjee answered this question:

Sugar CRM is a true enterprise class CRM; with heaps of funtionality for sales and marketing automation, loggin and tracking. Sugar CRM allows customization both at user level as well as by trained consultants / system integrators who of course, will charge for their services. On the flip side, you will ...

Mar 7, 2013
Anindya Chatterjee wrote this post:
The Route to The Cloud in India Lies Via... Cybercafes!

I recently read this most interesting article in the Washington Post, which tells us that soon the entire United States can look forward to being "enveloped in wireless". Lucky you, Americans!

Feb 19, 2013
Anindya Chatterjee answered this question:

Hi,Saleswah CRM,( www.saleswah.com ) does the following; per your requirements, as above:- Upload database: we can upload an excel spreadsheet of contacts (also creating and de-duping the accounts- companies in the process)- create email: yes, using our in-built html editor- subsection of database: there is a query builder to select ...

Feb 18, 2013
Anindya Chatterjee wrote this post:
The Underutilized and Under-Appreciated Part of CRM: Microsoft Outlook?

Why talk about such an old hat piece of software like Outlook? This exclusive from Anindya Chatterjee goes into how teaming up Outlook with your CRM can benefit your sales force automation processes.

Feb 1, 2013
Anindya Chatterjee answered this question:

I won't comment on their fees; because we are a CRM product startup ourselves. There are more expensive vendors in the market as well, as there are cheaper ones.Other than price, is there any other reason for wanting to migrate?Goldmine has a contact-centric model of CRM vis-a-vis the "account-centric" view ...

Feb 1, 2013
Anindya Chatterjee answered this question:

Are you already using Goldmine? It seems not, since you profess to be turned off by their license cost.In case you are a current user, the net is awash with instructions on how to migrate from Goldmine to Salesforce or MS-Dynamics (e.g http://rc.crm.dynamics.com/rc/...How perfect will the migration be? That will ...

Jan 14, 2013
Anindya Chatterjee answered this question:

Hi,Saleswah CRM (www.saleswah.com) has this feature available for holders of Saleswah CRM licenses.But, I have to warn you: if you were thinking of mass-printing, this is not the software for you. Because the mailmerge happens on the server and the output is local printer- so, it is quite slow.We created ...

Dec 23, 2012
Anindya Chatterjee wrote this post:
The CRM Adoption Challenges Facing Indian Companies

Indian companies face unique challenges when implementing and utilizing a top CRM solution. We discuss CRM adoption challenges and how to solve them.

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