Jeff Adelson-Yan is the president + Co-Founder of Levelwing, a digital marketing firm offering media, social and analytics services to help businesses market and operate with greater clarity and profitability. Founded in 2002, Levelwing is headquartered in Charleston, SC. In 2013, Levelwing was recognized for the fourth consecutive year on the prestigious Inc. 500|5000 list for Fastest-Growing Private Companies in America. Levelwing has also been named one of the Best Places to Work in the state of South Carolina. Adelson-Yan is deeply versed in digital strategy and media including search engine marketing, organic search optimization, social media, web analytics and data mining. Recognized as an industry authority, Adelson-Yan has been a featured speaker at conferences and events around the world and his writings have appeared in various publications. He is a member of the Ad Council for the Association of Downloadable Media and Advisory Board Member for OPEN from American Express. In addition, Adelson-Yan was named Ernst & Young Entrepreneur of the Year® 2011.
We’re coming to the end of our Re:Adventure series, which means that it’s time to reflect on your journey so far. What is the best way to reflect on the past and assess what you’ve accomplished? Diving into your business intelligence analytics! Data analytics can help you understand trends and develop insights at the end of your campaign. Utilize top BI software solutions to get the right data.
How many levels are you away from predictive analytics? This solution is a great way to marry current and historical data to predict future business trends, which can in turn help you optimize your business in virtually every facet, improving your bottom line.
Whether you’re a small or large agency, you know that the possibility of a social media flub is real. Usually, it is the result of someone being careless or frivolous with their social media use. Playing fast and loose with clients’ social channels is not encouraged by anyone. Here are five tips for avoiding social media flubs for even the most veteran community manager.
Did you know that 49 percent of consumers surveyed in the US and UK said that they do not mind relinquishing personal data in order for a personalized shopping experience? Though the vast majority of people are worried about how their data will be used, many of them realize that trusted retailers can use their information to market content that is both relevant and appealing to them.
Basically, ROI (return on investment) is a number assigned to an initiative that tells you how much money the initiative made you. ROI analysis allows marketers to implement tracking and analytics that can catalog how a user engaged with ads, links and videos with exact numbers.
In a society where social media (especially Twitter) is bursting with our every thought and status, it’s no surprise that social media start-up Sickweather was able to leverage social conversation into predicting something like the flu season. Think of it this way: you ask for solicited feedback from your customers all the time, whether formal or informal. Social listening is a way to monitor unsolicited (e.g. completely honest) feedback about your brand, product and industry.
Gas stations and convenience stores have long since been looking for the competitive edge at the pump. Besides improving facilities and maintaining competitive pricing, some gas station chains have begun offering loyalty reward programs.
When it comes to truly understanding your business, the effectiveness of your marketing campaigns, and consumer behavioral trends affecting your company, business intelligence attained through data analysis is the Holy Grail.
If you have a website, you ought to be tracking as much about your visitors as possible. Top business intelligence tools are a must-have in today's business environment. Utilize these tips and questions for a smooth BI implementation.
Levelwing is a digital marketing firm, offering media, social + analytics services to help businesses market with greater clarity and profitability. Simply put, our data-driven solutions and best-of-breed technologies solve problems and uncover missed opportunities.
