Steve Parker, Jr.
Entrepreneur, Digital Media Professional and Public Speaker
Steve Parker, Jr. is a Co-Founder and Managing Partner of Levelwing, a business analytics + marketing intelligence firm, mining and analyzing data to help business market and operate with greater clarity and profitability. Parker works from the Levelwing headquarters in Charleston and speaks across the country at digital advertising industry events and conferences, as well as leads the company’s overall directional activities. Having begun his career in Internet media in 1995, Parker is recognized as an industry authority; a featured speaker at conferences and events around the world, his writings have appeared in various publications, including syndication to WSJ, Fortune and Entrepreneur. In December 2012, Parker was recognized by the American Marketing Association as Marketer of the Year for co-founding and advocating on behalf of The Collective For Good, a nonprofit industry collaboration of digital media professionals. In addition, Parker was named one of the Top 100 Most Inspiring People in Life Sciences by PharmaVoice Magazine, and in 2011, received an Ernst & Young Entrepreneur of the Year® Award for North & South Carolina.
Leveraging Marketing Intelligence to Drive Pricing Analysis
Alcohol sales are one thing that have not been heavily impacted by the shaky economy, a fact reported by many (including CNN Money) since 2008. As one economist put it, “I wouldn’t call it recession-proof… But people will continue to drink, regardless.” So what might alcohol brands have to worry about since sales have remained healthy? One area of opportunity for improvement is strategic pricing. According to Forrester, “A challenging global economy has led consumers to value price ever more steadily, with 52% of American consumers agreeing that ‘price is more important than brand names’ in 2011, up from 41% in 2000 and 44% as recently as 2008.”
Advance your Analytics Technology + Intelligence
No matter what your level of analytics implementation is now, there is always room for improvement. Whether it is your strategy, intelligence or technology itself, analytics is more than just tracking code and conversion numbers. At the heart of analytics lies the foundation of your business intelligence. The more you have, the more you know.
5 Things to Love about Big Data
If you’ve been saying (and typing) the phrase “the problem with Big Data,” you’ve been looking at it all wrong. Sure, it may seem like a daunting task: harnessing, aggregating and organizing your data, then digging into mining + analysis. But don’t worry; there is plenty to love about Big Data.
How to Enact Operational Change through Social Research
We have written about the importance of social research many times, with its opportunities for proactive customer service and online reputation management. However, the most lucrative aspect of social research is its ability to convert data into dollars. Here are some key operational changes you are able to make based on intelligence gleaned from social listening.
Social CRM: What You're Doing Wrong
Social CRM, as defined by Paul Greenberg is “the company’s response to the customer’s ownership of the conversation.” That’s right. It’s no longer about you. There are several ways to use social CRM tools in the new consumer experience. Here is a high-level overview of the ways to utilize social CRM that are aligned with the goals we find most valuable.
Is Crowdsourcing the Future of Advertising?
We’ve all heard of crowdsourcing, or the act of delegating a task to a large group of people. It’s kind of like outsourcing, but to a group. This sounds kind of boring on the surface, doesn’t it?
Top 5 Data Sources To Monitor on Your Website
You’ve implemented analytics on your website; great! Now what? We’ve got five sources of great data that are housed on your site. If you haven’t checked out these resources, now is the perfect time.
The Future of eCommerce: Everything You Need to Know for 2013
Revenue generated by global eCommerce is scheduled to hit close 1 trillion dollars by 2013. So there’s no doubt that online shopping isn’t going away anytime soon. Therefore, how can one optimize their online business and prime it to generate a community and repeat customers? Here are some tips for incorporating data + analytics into your eCommerce business in order to improve your bottom line.
Tips to Get the Most Out of Your Media Budget
You have now decided what your overall marketing budget is for the upcoming period. But where should you invest these dollars? It can be difficult to decide what to allocate for tools, technology, analysis and the media spend itself including agency fees. First, we’ll discuss current trends in marketing budget allocation and then we’ll give you some tips on how to divvy up the money you have at your disposal.