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How to Use Social CRM to Deliver Superior Customer Relationships

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How to Use Social CRM to Deliver Superior Customer Relationships

How would your customers rate their relationships with your company? The customer relationship management (CRM) focus was merely on the activities and preferences of the client so a company could more easily and readily address their needs, upsell and cross-sell solutions and drive strong revenue and profit streams. Fast forward to today and the world is a much different place.

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