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CRM
BloomReach Personalization Review
Product Snapshot
Product Pricing
Contact the vendor directly for pricing information.
Technology
Product is a SaaS solution and requires no additional hardware for installation.
Customer Focus
Vendors works with businesses of all sizes, primarily in the retail and other consumer brand industries.
Select Customers
Neiman Marcus, Williams Sonoma, Staples, Tilly’s, Nordstrom
About BloomReach Personalization
BloomReach Personalization is data-driven CRM software that enables users to create personalized, cross-channel, consistent, and branded customer experiences. The platform enables users to build and implement intuitive search tools that enables customers to more easily locate information within the user’s site, ranks search results based on performance and visitor-specific behavior, and allows users to manually adjust search results in response to trends, events, and upcoming promotions.
The software is equipped with A/B testing tools that enables users to target and test content, optimize the customer journey, and create audience segments based on a range of customer characteristics such as demographic or behavior. Additionally, the platform provides users with data-driven insights designed to improve site navigation based on real language used by site visitors, and facilitates merchandising processes by optimizing site space and displaying products most likely to interest each individual customer.
About the Company
BloomReach was founded in 2009 and headquartered in Mountain View, California.
BloomReach Personalization Key Features
- Search results based on search behavior, browsing patterns and personal affinities
- Content campaign testing tools
- Actionable visitor insights including issues that prevent customers from converting
- Built-in intelligent algorithms designed to personalize pages at scale
- Built-in impact tracking tools
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