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RETARGETING

– Chango Twitter Tailored Audiences Review

Product Snapshot

Technology

Chango Twitter Tailored Audiences is available as a SaaS solution that requires no additional hardware.

Customer Focus

Chango works with enterprise, multinational and mid-sized customers.

Selected Customers

About Chango Twitter Tailored Audiences

Chango Twitter Tailored Audiences is a retargeting software solution that works across Twitter to help bring in new conversions. As potential customers visit and leave a company website, the program takes note of their presence and enters them into a database. The system then tells Twitter to send retargeting ads to these people on their feeds. These ads comprise both recommended Tweets and account following suggestions. Users can also have retargeting ads displayed to people who have made search engine inquiries on a company’s brand and run targeted campaigns to specific lead segments. Lastly, Chango Twitter Tailored Audiences can promote Tweets from key influencers and brand advocates.

About Chango
Chango was founded in 2008 and is headquartered in New York City. The company is recognized as one of Twitter’s top retargeting partners.

Chango Twitter Tailored Audiences Key Features

SaaS retargeting software solution
Works across Twitter to maintain retargeting ads
Displays ads to people who have searched for a company’s product or visited a company’s page
Users can design their own ads
Sends Twitter account following suggestions to prospects
Can run targeted campaigns for specific lead subsets
Promotes Tweets from brand advocates and key influencers