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Criteo Predictive Search Review
Product Snapshot
Product Pricing
Contact vendor directly for pricing information.
Technology
Product is available as a SaaS solution that requires no additional hardware.
Customer Focus
Vendor works with midsize to large companies.
Select Customers
Lenovo, FrangranceNet.com, SurveyMonkey, Booking.com, Dell
About Criteo Predictive Search
Criteo Predictive Search is search marketing software that focuses on improving online sales through Google Shopping by optimizing feed data, machine learning, and campaign and reporting activities in AdWords. The platform evaluates all feed data such as product-level attributes and historical values to ensure continuous optimization, as well as integrates user, product, device and intent data to user lists in order to identify ideal ad bids.
The software provides users with likelihood of purchase predictions based on campaign elements and user list data, advanced remarketing tools and responsive campaign functionality. Additionally, the platform allows users to review campaign reports in AdWords, provides users with Google Shopping performance insights, and assists users with sales goal management and achievement.
About the Company
Criteo was founded in 2005 and is headquartered in Paris, France.
Criteo Predictive Search Key Features
- Highly scalable
- Predictive PLA optimization functionality
- Predictive bidding based on product characteristics and customer behaviors
- Campaign structure, settings, negatives, bid modifiers and budget cap tools
- Cross-device advertising reach
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