IBM EMM Search Marketing Review

Product Snapshot

Product Pricing

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Technology

Product is available as a SaaS solution and requires no additional hardware.

Customer Focus

Vendor works with companies of all sizes.

Select Customers

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About IBM EMM Search Marketing

IBM Enterprise Marketing Management (EMM) Search Marketing software is pay-per-click marketing management software designed to facilitate data-driven decision making processes, A/B testing, result confidence and streamlined workflows across multiple search engines. The platform is an aspect of the Corematics Digital Marketing Optimization Suite, enables users to run marketing campaigns across multiple channels and devices, and provides users with advanced segmentation capabilities for paid-search performance results.

The software is designed to perform cost-effective re-targeting procedures, optimizes budget allocation processes, and provides users with cross-channel reporting tools that compare paid-search performance against other marketing channels. Additionally, the platform enables users to clearly understand how paid-search programs and campaigns are driving visitor acquisition, conversion and retention goals in order to optimize automated bid rules and existing campaigns.

About the Company

IBM (International Business Machines) is headquartered in Armonk, New York.

IBM EMM Search Marketing Features

Landing page testing tools
Identifies top-and-bottom performers including page elements
Campaign cloning, keyword suggestions, keyword zoom, landing page analysis, bulk edit and create, geo-targeting, advanced filtering and Google Quality Score tools
Automation functionalities designed to support and enhance marketing tactics
Generates detailed confidence scores