InfiniGraph Kraken Review

Product Snapshot

Product Pricing

Contact the vendor directly for pricing information.

Technology

Product is a SaaS solution and requires no additional hardware for installation.

Customer Focus

Vendor works with companies of all sizes across multiple industries.

Select Customers

Socialmoms, Anchorfree

About Kraken

Kraken is mobile video machine learning software that logs and utilizes customer behavioral data including location, device, network, interest groups and consumer information to programmatically adjust video in order to increase play rates and video relevancy. The platform works to increase video play rates and completion through machine learning functionality, as well as adjusts network distribution in order to increase learning capacity.

The software records real-time consumer interactions with the user’s content, is equipped with functionality designed to reduce image fatigue, and auto-selects distribution networks based on machine learning feedback and consumer interactions. Additionally, the platform automatically groups key frames and thumbnails based on consumer data, and utilizes the learning algorithm that improves over time and works to increase click-to-play rates.