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Invoca for Performance Marketers Review
Product Snapshot
Product Pricing
Contact vendor directly for pricing information.
Technology
Product is available as a SaaS solution that requires no additional hardware.
Customer Focus
Vendor works with midsize and large enterprises.
Select Customers
Quicken Loans, Vivint.SmarHome, OpenTable, The New York Times, Liberty Mutual
About Invoca for Performance Marketers
Invoca for Performance Marketers enables marketing partners and affiliates to run full inbound call marketing campaigns. The program starts out by generating phone numbers partners and affiliates can use to receive inbound calls.
As marketing campaigns display these phone numbers, the system tracks calls’ sources so that users can see what types of marketing are most effective. The product also routes calls to agents based on a number of customer criteria and generates analytics on performance and customer behavior. Lastly, the platform has a marketplace where users can hire outside partners to do work.
About the Company
Invoca was founded in 2007 and is headquartered in Santa Barbara, California.
Invoca for Performance Marketers Key Features
- SaaS telephone marketing software solution
- Generates inbound phone numbers so that users can track the performance of lead sources
- Builds and runs full campaigns
- Generates analytics on customer behavior and marketing performance
- Routes and filters calls based on location and other customer details
- Can outsource marketing operations to third party partners
- Handles commissions and tracks revenue
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