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– Mediaplex MOJO Ad Server Review

Product Snapshot

Technology

Mediaplex MOJO Ad Server is a SaaS solution and requires no additional hardware for installation.

Customer Focus

Mediaplex works with small and mid-sized companies.

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About MOJO Ad Server

Mediaplex MOJO Ad Server makes it easy to deploy and analyze a large volume of ads across thousands of webpages. The program manages your ads across all your channels and works with a variety of ad types, including mobile, social, video, display, SEM, and more. You can also use this software to manage parts of the ad lifecycle, such as insertion orders, tagging, adding and shifting placements, and testing. Lastly, Mediaplex MOJO Ad Server optimizes your ads so that they reach their intended target. You can choose to target people across a number of demographics, including geography, age, income, device use to view the ad, browsing behaviors, and more.

About Mediaplex
Mediaplex is headquartered in San Francisco and was founded in 1996. The company’s products include ad management, marketing, media, and data management software solutions. ValueClick, a publically traded company, acquired Mediaplex in 2001. Mediaplex serves thousands of clients.

Mediaplex MOJO Ad Server Key Features

Ad management system that sends ads to thousands of pages and analyzes them
Manages ads for all of your channels from a single platform
Works with a variety of ad types, such as mobile, video, social, etc
Optimizes ad targeting for a variety of demographics
Handles ad life cycle by providing functionality for insertion orders, tagging, adding and shifting placements, testing, and issue detection
Free license for users who work with one to five campaigns
Premium pay licenses for users who work with many campaigns and keywords