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Articles on Marketing Software Tools
How To Pick The Right ORM Tool For Your Business
Posted April 18, 2018 by Anand Srinivasan
Your online reputation can be an extremely strong asset or a massive liability for your business. This depends on what […] Read More
6 Benefits of Using Document Branding Software
Posted April 12, 2017 by Anand Srinivasan
On-brand document software (also known as document branding software) are very helpful in easily organizing, finding, managing, sharing and deploying […] Read More
The Small Business Tools for Success
Posted April 27, 2016 by Shaun H.
In order to achieve fast-growing success, small businesses need all the help they can get when first starting out. To […] Read More
3 New Behavioral Marketing Platforms for More Personalized Interactions
Posted September 2, 2015 by Kristin Crosier
Dozens of innovative marketing applications are springing up to help businesses better engage with and convert consumers using individualized messaging. Below we profile three such platforms with a focus on segmentation, though these vendors are… Read More
3 Powerful Email Marketing Tools for Small Businesses
Posted August 11, 2015 by David Self
While email marketing and automation is a common feature in enterprise software solutions, the prices can be far out of reach for smaller companies of 10 to 20 employees. The three web-based platforms below offer… Read More
6 Key Features of Marketing Automation Tools
Posted April 28, 2015 by Chad Yee
Leading marketing solutions offer all of the must-have capabilities for streamlining marketing activities. Here we cover six of the key features of marketing automation software. Read More
Comparing the Features of HubSpot vs Marketo
Posted January 12, 2015 by Chad Yee
HubSpot and Marketo are two heavyweights in the marketing automation industry that are very similar to each other. Both platforms serve as a software-as-a-service (SaaS) and carry an arsenal of features. But when it comes… Read More
Using BuzzStream for Link Building, CRM and Project Management Tasks
Posted September 30, 2014 by Kirk Kerr
You may already know how to use BuzzStream for link building purposes, but did you know that the tool can also be utilized for CRM and project management tasks? Read More
Let's Talk Act-On: Behind the Software Q&A with CMO Atri Chatterjee
Posted May 14, 2014 by Kristin Crosier
Traditionally, marketing software has trapped customers with inflexible year-long contracts. We talked with Act-On CMO Atri Chatterjee about the company's decision to offer month-to-month contracts, why their platform is ideal for small teams, and their… Read More
Behind the Software Q&A with Genoo President Kim Albee
Posted February 13, 2014 by Kristin Crosier
Marketing automation software vendor Genoo helps eliminate weak links in business marketing techniques with an all-in-one platform, personalized support and a wealth of helpful resources. We talked with Kim Albee, President of Genoo, about the… Read More