Ensuring Food Safety and Brand Protection through Supply Chain Traceability

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Ensuring Food Safety and Brand Protection through Supply Chain Traceability

In response to the many highly publicized large scale food recalls that have occurred over the last few years and diminishing consumer confidence, both regulators and the industry are responding with stricter guidelines and policies to ensure the safety of the U.S. food supply. As a result of this increasing scrutiny, along with the growing complexity of the food supply chain, many food company executives are re-examining their ability to ensure the safety and quality of their products. With even greater emphasis being placed on prevention, food company executives need to assess their intervention methods to minimize the exposure of a food safety incident, if not prevent them entirely.

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