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White Papers and Demos

Unified Customer Experience - 7 Steps to Connect and Convert
White Paper provided by Bridgeline Digital

These days, our interconnectivity has opened up endless avenues for people to send and receive information. This new digital landscape has given rise to a new level of transparency in business where customers can develop opinions about a product or even an entire company without ever having to set foot in a store.

5 Steps to a Successful Website Redesign
White Paper provided by Bridgeline Digital

So, your company is thinking about redesigning its website? That's great, mainly because no matter how big or small your company is - whether you're a household name or a mom and pop shop - your website is becoming increasingly important to organizational success. As the cliche goes, first impressions are indeed everything.

2017 CMS Comparison Guide
White Paper provided by Bridgeline Digital

A results-focused, visual buyer's guide that ranks the top vendors in the Content Management System industry. In it's most simplistic purpose, an enterprise-grade Content Management System (CMS) allows users to centralize data, content creation, editing and publishing - all on a single back-end system. The primary goal is to arm non-technical business users with a solution to manage how content appears on a company's website. However, contemporary needs discovered from use cases have found customer expectations to shift, and thus how we evaluate the effectiveness of a CMS has too.

Advanced Marketing Techniques eBook
White Paper provided by Bridgeline Digital

According to research conducted by Salesforce and the Harvard Business Review Analytic Service, only 15 percent of marketing teams are using advanced marketing techniques (i.e., tools, analytics, and practices). That means only a small portion of marketers think past the sale and deeply understand their ability to affect the customer journey.

2017 Marketing Automation Buyer's Guide
White Paper provided by Bridgeline Digital

A visual buyer's guide ranking the top vendors in the Marketing Automation industry. At it's simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape.

Marketing Automation: 4 Basic Rules to Increase the Bottom Line
White Paper provided by Bridgeline Digital

Why do most companies implement Marketing Automation? To increase marketing and sales effectiveness, to gain insights through transparency in marketing and sales activities, and to measure performance in order to understand marketing ROI and other activities.

Using The Right Tools For The Job: Excel vs. CLM
White Paper provided by Contract Logix