These days, our interconnectivity has opened up endless avenues for people to send and receive information. This new digital landscape has given rise to a new level of transparency in business where customers can develop opinions about a product or even an entire company without ever having to set foot in a store.
So, your company is thinking about redesigning its website? That's great, mainly because no matter how big or small your company is - whether you're a household name or a mom and pop shop - your website is becoming increasingly important to organizational success. As the cliche goes, first impressions are indeed everything.
A results-focused, visual buyer's guide that ranks the top vendors in the Content Management System industry. In it's most simplistic purpose, an enterprise-grade Content Management System (CMS) allows users to centralize data, content creation, editing and publishing - all on a single back-end system. The primary goal is to arm non-technical business users with a solution to manage how content appears on a company's website. However, contemporary needs discovered from use cases have found customer expectations to shift, and thus how we evaluate the effectiveness of a CMS has too.
According to research conducted by Salesforce and the Harvard Business Review Analytic Service, only 15 percent of marketing teams are using advanced marketing techniques (i.e., tools, analytics, and practices). That means only a small portion of marketers think past the sale and deeply understand their ability to affect the customer journey.
A visual buyer's guide ranking the top vendors in the Marketing Automation industry. At it's simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape.
Why do most companies implement Marketing Automation? To increase marketing and sales effectiveness, to gain insights through transparency in marketing and sales activities, and to measure performance in order to understand marketing ROI and other activities.