Research and reviews for marketing software
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About Marketing SoftwareTo successfully implement a multi-channel marketing strategy, marketing teams must design and manage a range of tasks related to building campaigns and engaging potential as well as existing customers. A variety of platforms exist to seamlessly optimize your marketing activities, including marketing automation, email marketing, landing page development, search engine marketing and lead management. Browse the best marketing software with Business-Software.com’s free marketing software comparison reports. Any business that performs extensive marketing activities will find value in marketing software to improve all components of lead generation and execute more powerful communication strategies. Solutions specific to small business marketing needs as well as enterprise-scale marketing software platforms exist to help meet your company’s specific demands. Among the top-rated business marketing software are:
- Adobe Marketing Cloud
- SalesForce ExactTarget
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Top Marketing Blog Posts
Back in 2014, we analyzed the best landing page optimization tools on the market for the upcoming year in our 2015’s Top 5 Landing Page Optimization Software blog post. While I may have missed the ‘these are my predictions for the new year’ sweet spot (AKA December 2016), I don’t think it’s too late to reopen the case and see if what dominated the market in 2015 still holds up today.
Popular Marketing Solutions
Marketo Marketing Automation is marketing automation software that facilitates search marketing, landing pages, web personalization, form creation, social media management and behavior tracking. The platform is equipped with lead nurting tools, ad targeting tools, and mobile engagement capabilities.
HubSpot Marketing Hub is a complete marketing solution that includes all the tools users need for email marketing, lead generation, landing page optimization, and social media monitoring. The platform doesn't require technical background or IT support, though HubSpot does provide unlimited technical support services to its customers.
Pardot is a marketing automation software solution that works entirely within a number of CRM platforms. The program has tools for both sales and marketing personnel. Marketing users can create email marketing materials using templates and a WYSIWYG editor, design landing pages and track all signups from campaigns.
The Sitecore Digital Marketing System delivers the insight you need to generate more qualified leads and increase conversion rates. With tools that deliver actionable insight into user behavior and activity, this system can help businesses deliver the content that will attract and engage visitors, turning prospects into qualified leads.
MailChimp is email marketing software that enbles users to create targeted email or Facebook ad campaigns, automates product follow-up procedures and is equipped with back-in-stock messaging tools. The platform provides visibility into what customers are buying in order to assist users with the development of relevant ad campaigns tailored to buyer persona interests.
Adobe Marketing Cloud is a full marketing optimization suite that helps you handle analytics, testing, marketing media and social media channels.