Marketing Software
Research and reviews for marketing software
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To successfully implement a multi-channel marketing strategy, marketing teams must design and manage a range of tasks related to building campaigns and engaging potential as well as existing customers. A variety of platforms exist to seamlessly optimize your marketing activities, including marketing automation, email marketing, landing page development, search engine marketing and lead management. Browse the best marketing software with Business-Software.com’s free marketing software comparison reports. Any business that performs extensive marketing activities will find value in marketing software to improve all components of lead generation and execute more powerful communication strategies. Solutions specific to small business marketing needs as well as enterprise-scale marketing software platforms exist to help meet your company’s specific demands. Among the top-rated business marketing software are:- Adobe Marketing Cloud
- Marketo
- Infusionsoft
- MailChimp
- SalesForce ExactTarget
Articles
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Marketing Software Tools
Marketing Software Tools Articles
Best Retargeting Platforms to Increase Sales (2026)
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The best retargeting platforms for 2026 compared: Google Ads, Meta, Criteo, AdRoll, LinkedIn, Amazon DSP and StackAdapt, with who each one fits and how the cookie shift changes the game.
The Best-Value Marketing Software
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Trying to build a catchy campaign for your company brand? Luckily, there’s a marketing app for that. Yet as fantastic as many leading marketing applications are, they also tend to be accompanied by a sky-high price tag, the wrong mixture of functions, or a combination of the two. That’s why the Business-Software.com is here to provide guidance on the age-old question: Which marketing platform offers the best value?
Marketo Aims to Lead the Marketing Automation Space
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Marketo has been making a name for itself in marketing automation thanks to offering a simple to use yet powerful solution that aims to help companies accelerate revenue growth. Marketo’s key offering is its Revenue Performance Management suite, built with solutions for lead management, sales insight, and revenue cycle analytics.
Using BuzzStream for Link Building, CRM and Project Management Tasks
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You may already know how to use BuzzStream for link building purposes, but did you know that the tool can also be utilized for CRM and project management tasks?
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PPC & Search Marketing
PPC & Search Marketing Articles
WordStream Helps You Breathe New Life into Your Search Marketing
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With more and more businesses becoming savvy in Internet and search marketing, it also becomes more difficult for smaller businesses to stand out in the online noise. We took some time to speak with WordStream founder and CTO, Larry Kim, about how WordStream helps small businesses stay on top of their search marketing.
Look Beyond Google to Expand Your Search Marketing Audience by 30%
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While Bing and Yahoo! are the underdogs in the search engine world, they can still be valuable assets when it comes to advertising. Implementing search marketing campaigns that span multiple search engines can help you reach an untapped audience and generate more potential leads without breaking the bank.
Telltale Signs You're Ready for PPC Search Marketing Software
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PPC management software is a common solution to manage, measure, and optimize search campaigns, but they can also be an can be an expensive investment- so how do you know when your company is ready to take the leap and start using a software solution to manage your search marketing campaigns? We talked to representatives from industry leaders Marin Software, Kenshoo, and Acquisio and got the inside scoop.
Top 5 PPC Software to Improve Your Pay-Per-Click Campaign Performance
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If you're looking for pay-per-click (PPC) marketing software, then you probably already have some campaigns set up but are realizing that you don't have the time to manage them yourself anymore. Finding the right PPC software for your business needs can be difficult, which is why we've compiled this list of top PPC software solutions to help you locate one that meets your needs.
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Trends in Marketing Software
Trends in Marketing Software Articles
Popularity Fraud and Click Farms
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In HBO’s “Silicon Valley” season 3 episode 9, Pied Piper’s (a fictional data compression platform company) existence is threatened by its unfavorable Titular Metric (number of daily active users). Jared, the business chief, elects to purchase the services of a click farm in order to save the company from shutting ... (more)
Marketing Software in 2015: Trends in the Industry
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A multitude of state-of-the-art software products exist for a marketer to better engage with consumers, synchronize disparate tactics and maximize industry trends. Let’s dive in to look at some of the latest software crazes and the state of marketing software in 2015.
3 New Behavioral Marketing Platforms for More Personalized Interactions
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Dozens of innovative marketing applications are springing up to help businesses better engage with and convert consumers using individualized messaging. Below we profile three such platforms with a focus on segmentation, though these vendors are by no means the only standouts in the space of behavior-driven marketing tools.
Web Engagement Management Explained (and What Replaced It in 2026)
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Web engagement management (WEM) was an early term for managing customer engagement across digital channels. Here is what it meant, why the term faded, and how the digital experience platform (DXP) replaced it in 2026.
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Website Optimization Software
Website Optimization Software Articles
5 Key Features of Landing Page Optimization Software
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Your company's landing pages can make a big impact on profits. Here are five key features of landing page optimization software you should look for in a solution.
The Small Business Tools for Success
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In order to achieve fast-growing success, small businesses need all the help they can get when first starting out. To utilize your time as efficiently as possible, it’s essential to have talented people and efficient business processes. While these platforms can vary slightly depending on the type of business you ... (more)
The 7 Key Steps to Landing Page Optimization
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With 48% of marketers building a new landing page for every campaign and 68% of B2B marketing teams implementing landing pages for lead generation, it’s a bit of a surprise to see the conflicting strategies around landing page optimization. In researching the best practices for optimization, one will find the opinions of freelance consultants, Fortune 500 analysts and even landing page optimization experts -- all with some of the same, but mostly different views.
The 5 Kinds of SEO Software Tools You Need in 2026
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SEO tools organized into 5 categories for 2026, from all-in-one platforms like Semrush and Ahrefs to free Google tools and new AI search visibility trackers.
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View All Blog Posts
Top Marketing Blog Posts
AI Marketing Automation Software: Driving Growth With Personalization and Predictive Insights
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Marketing has evolved into a highly data-driven discipline where personalization, timing, and relevance are critical to success. Businesses must engage customers across multiple channels while delivering tailored experiences that resonate with individual preferences. AI marketing automation software enables organizations to achieve this by leveraging data, machine learning, and automation to ... (more)
AI Marketing Automation Software: How Artificial Intelligence Is Transforming Digital Marketing Strategy
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Marketing teams are under constant pressure to deliver personalized customer experiences, improve conversion rates, and maximize return on ad spend. Traditional marketing automation platforms streamlined email campaigns and basic workflows, but modern AI marketing automation software goes significantly further. By integrating machine learning, predictive analytics, and behavioral tracking, artificial intelligence ... (more)
AI Marketing Automation: Smarter Segmentation, Content and Campaign Optimization
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Why Manual Segmentation and A/B Testing Don’t Scale Modern marketing teams juggle dozens of campaigns, channels and audience segments. Manually building lists, testing variations and analyzing performance quickly becomes overwhelming. AI-driven marketing automation platforms help marketers target the right people with the right message at the right time—without drowning ... (more)
CRM Lead Management: Process & Best Practices (2026)
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A practical guide to the CRM lead management process in 2026: how to capture, score, route, and nurture leads, the best practices that lift conversion, how AI changed lead scoring, and the CRMs that do it well.
Popular Marketing Solutions
Marketo Marketing Automation
Marketo Marketing Automation is marketing automation software that facilitates search marketing, landing pages, web personalization, form creation, social media management and behavior tracking. The platform is equipped with lead nurting tools, ad targeting tools, and mobile engagement capabilities.
HubSpot Marketing Hub
HubSpot Marketing Hub is a complete marketing solution that includes all the tools users need for email marketing, lead generation, landing page optimization, and social media monitoring. The platform doesn't require technical background or IT support, though HubSpot does provide unlimited technical support services to its customers.
Salesforce Pardot
Pardot is a marketing automation software solution that works entirely within a number of CRM platforms. The program has tools for both sales and marketing personnel. Marketing users can create email marketing materials using templates and a WYSIWYG editor, design landing pages and track all signups from campaigns.
Sitecore Digital Marketing System
The Sitecore Digital Marketing System delivers the insight users need to generate more qualified leads and increase conversion rates. With tools that deliver actionable insight into user behavior and activity, this system can help businesses deliver the content that will attract and engage visitors, turning prospects into qualified leads.
MailChimp
MailChimp is email marketing software that enbles users to create targeted email or Facebook ad campaigns, automates product follow-up procedures and is equipped with back-in-stock messaging tools. The platform provides visibility into what customers are buying in order to assist users with the development of relevant ad campaigns tailored to buyer persona interests.
Adobe Marketing Cloud
Adobe Marketing Cloud is a full marketing optimization suite that helps users handle analytics, testing, marketing media and social media channels. For analytics, the program displays campaign insights on dashboards, gives users comprehensive reports on customer segments and analyzes customer behavior.