Marketing Software
Research and reviews for marketing software
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To successfully implement a multi-channel marketing strategy, marketing teams must design and manage a range of tasks related to building campaigns and engaging potential as well as existing customers. A variety of platforms exist to seamlessly optimize your marketing activities, including marketing automation, email marketing, landing page development, search engine marketing and lead management. Browse the best marketing software with Business-Software.com’s free marketing software comparison reports. Any business that performs extensive marketing activities will find value in marketing software to improve all components of lead generation and execute more powerful communication strategies. Solutions specific to small business marketing needs as well as enterprise-scale marketing software platforms exist to help meet your company’s specific demands. Among the top-rated business marketing software are:- Adobe Marketing Cloud
- Marketo
- Infusionsoft
- MailChimp
- SalesForce ExactTarget
Articles
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Marketing Software Tools
Marketing Software Tools Articles
3 Powerful Email Marketing Tools for Small Businesses
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While email marketing and automation is a common feature in enterprise software solutions, the prices can be far out of reach for smaller companies of 10 to 20 employees. The three web-based platforms below offer an affordable solution to the small businesses -- without cutting out functionality. Pricing for this comparison was based on a package level under $40 per month, with an average of 2,500 contacts.
3 New Behavioral Marketing Platforms for More Personalized Interactions
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Dozens of innovative marketing applications are springing up to help businesses better engage with and convert consumers using individualized messaging. Below we profile three such platforms with a focus on segmentation, though these vendors are by no means the only standouts in the space of behavior-driven marketing tools.
Let's Talk Act-On: Behind the Software Q&A with CMO Atri Chatterjee
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Traditionally, marketing software has trapped customers with inflexible year-long contracts. We talked with Act-On CMO Atri Chatterjee about the company's decision to offer month-to-month contracts, why their platform is ideal for small teams, and their commitment to assisting customers with the complete marketing lifecycle.
How To Pick The Right ORM Tool For Your Business
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Your online reputation can be an extremely strong asset or a massive liability for your business. This depends on what your past customers thought of you. One study showed that an overwhelming 90% of customers read online reviews before they visit a business. Also, close to two-thirds of purchasing decisions ... (more)
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PPC & Search Marketing
PPC & Search Marketing Articles
WordStream Helps You Breathe New Life into Your Search Marketing
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With more and more businesses becoming savvy in Internet and search marketing, it also becomes more difficult for smaller businesses to stand out in the online noise. We took some time to speak with WordStream founder and CTO, Larry Kim, about how WordStream helps small businesses stay on top of their search marketing.
The 5 Kinds of SEO Software Tools You Need in Your Arsenal
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With the right set of SEO software tools, you can run your online marketing campaigns with ease while also being prepared for the unexpected.
Top 5 PPC Software to Improve Your Pay-Per-Click Campaign Performance
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If you're looking for pay-per-click (PPC) marketing software, then you probably already have some campaigns set up but are realizing that you don't have the time to manage them yourself anymore. Finding the right PPC software for your business needs can be difficult, which is why we've compiled this list of top PPC software solutions to help you locate one that meets your needs.
6 SEO Mistakes that Can Hurt Your Business
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Experts tell you that SEO is the way to go and it is. Search engine optimization is how you get your website noticed by your target customer audience. You can fall back to paid advertising, but it does not have the impact that well-designed content will have on your long-term business growth.
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Trends in Marketing Software
Trends in Marketing Software Articles
3 New Behavioral Marketing Platforms for More Personalized Interactions
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Dozens of innovative marketing applications are springing up to help businesses better engage with and convert consumers using individualized messaging. Below we profile three such platforms with a focus on segmentation, though these vendors are by no means the only standouts in the space of behavior-driven marketing tools.
How to Use Post-Purchase Email Automation to Retain Customers
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Converting a customer does not mean that you are done doing business with them. Quite the opposite. Â Conversions actually open new doors, providing opportunities to conduct additional transactions and to forge long-term and profitable relationships with your customers. Repeat business is not only cheaper than acquiring new customers, but a study ... (more)
Let's Talk Gameplan: Behind the Software with Bulldog Solutions CEO Darin Hicks
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We went behind the software with Darin Hicks, CEO of Bulldog Solutions, to talk about the company's revolutionary marketing planning solution Gameplan and the industry's incredible need for a CMO-utilized tool to oversee and better account for corporate marketing activities.
Signs of a Quality Distributed Marketing Management Platform
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To overcome the challenges presented by a distributed marketing model, many businesses utilize distributed marketing management platforms to organize their various marketing campaigns and find actionable solutions to the challenges posed by a distributed marketing system. Here are some of the main characteristics of a high quality distributed marketing management platform.
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Website Optimization Software
Website Optimization Software Articles
The 5 Kinds of SEO Software Tools You Need in Your Arsenal
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With the right set of SEO software tools, you can run your online marketing campaigns with ease while also being prepared for the unexpected.
How Google Tools Can Fix Architectural Issues Affecting SEO
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With the right set of tools courtesy of Google, you can fix architectural issues affecting SEO and generate more traffic to your website. Googlebots can find just about any structural flaw in your site, which is why using these free tools is essential to increase your search ranks and build a well-structured website.
2015's Top 5 Landing Page Optimization Software
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Whether you plan to build one landing page or dozens, select one of these top 5 landing page optimization solutions. With a top landing page optimization solution, you are sure to experience a higher conversion rate and hand pick the most responsive potential customers.
5 Key Features of Landing Page Optimization Software
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Your company's landing pages can make a big impact on profits. Here are five key features of landing page optimization software you should look for in a solution.
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Popular Marketing Solutions
Marketo Marketing Automation
Marketo Marketing Automation is marketing automation software that facilitates search marketing, landing pages, web personalization, form creation, social media management and behavior tracking. The platform is equipped with lead nurting tools, ad targeting tools, and mobile engagement capabilities.
HubSpot Marketing Hub
HubSpot Marketing Hub is a complete marketing solution that includes all the tools users need for email marketing, lead generation, landing page optimization, and social media monitoring. The platform doesn't require technical background or IT support, though HubSpot does provide unlimited technical support services to its customers.
Salesforce Pardot
Pardot is a marketing automation software solution that works entirely within a number of CRM platforms. The program has tools for both sales and marketing personnel. Marketing users can create email marketing materials using templates and a WYSIWYG editor, design landing pages and track all signups from campaigns.
Sitecore Digital Marketing System
The Sitecore Digital Marketing System delivers the insight users need to generate more qualified leads and increase conversion rates. With tools that deliver actionable insight into user behavior and activity, this system can help businesses deliver the content that will attract and engage visitors, turning prospects into qualified leads.
MailChimp
MailChimp is email marketing software that enbles users to create targeted email or Facebook ad campaigns, automates product follow-up procedures and is equipped with back-in-stock messaging tools. The platform provides visibility into what customers are buying in order to assist users with the development of relevant ad campaigns tailored to buyer persona interests.
Adobe Marketing Cloud
Adobe Marketing Cloud is a full marketing optimization suite that helps users handle analytics, testing, marketing media and social media channels. For analytics, the program displays campaign insights on dashboards, gives users comprehensive reports on customer segments and analyzes customer behavior.
