Marketing Software
Research and reviews for marketing software
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To successfully implement a multi-channel marketing strategy, marketing teams must design and manage a range of tasks related to building campaigns and engaging potential as well as existing customers. A variety of platforms exist to seamlessly optimize your marketing activities, including marketing automation, email marketing, landing page development, search engine marketing and lead management. Browse the best marketing software with Business-Software.com’s free marketing software comparison reports. Any business that performs extensive marketing activities will find value in marketing software to improve all components of lead generation and execute more powerful communication strategies. Solutions specific to small business marketing needs as well as enterprise-scale marketing software platforms exist to help meet your company’s specific demands. Among the top-rated business marketing software are:- Adobe Marketing Cloud
- Marketo
- Infusionsoft
- MailChimp
- SalesForce ExactTarget
Articles
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Marketing Software Tools
Marketing Software Tools Articles
Comparing the Features of HubSpot vs Marketo
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HubSpot and Marketo are two heavyweights in the marketing automation industry that are very similar to each other. Both platforms serve as a software-as-a-service (SaaS) and carry an arsenal of features. But when it comes down to it, which platform is the right fit for your business?
6 Key Features of Marketing Automation Tools
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Leading marketing solutions offer all of the must-have capabilities for streamlining marketing activities. Here we cover six of the key features of marketing automation software.
Yesware: A Must-Have Tool for Companies Using Gmail
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Check out the Gmail add-on for Chrome and Firefox offered by Yesware, a Boston-based start-up developing email analytics tools to help salespeople sell more.
Marketo Aims to Lead the Marketing Automation Space
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Marketo has been making a name for itself in marketing automation thanks to offering a simple to use yet powerful solution that aims to help companies accelerate revenue growth. Marketo’s key offering is its Revenue Performance Management suite, built with solutions for lead management, sales insight, and revenue cycle analytics.
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PPC & Search Marketing
PPC & Search Marketing Articles
Mastering Bid Management: Top 5 Tips and Tricks to Save Your PPC Campaigns
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While it might be tempting to just leave bid management to the vagaries of the PPC market, investing a little time into your bidding strategy can save your PPC marketing campaigns in the long run. Here are some key tips and tricks we use ourselves that can help you master your bid management techniques and improve your campaign performance.
Top 5 PPC Software to Improve Your Pay-Per-Click Campaign Performance
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If you're looking for pay-per-click (PPC) marketing software, then you probably already have some campaigns set up but are realizing that you don't have the time to manage them yourself anymore. Finding the right PPC software for your business needs can be difficult, which is why we've compiled this list of top PPC software solutions to help you locate one that meets your needs.
Look Beyond Google to Expand Your Search Marketing Audience by 30%
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While Bing and Yahoo! are the underdogs in the search engine world, they can still be valuable assets when it comes to advertising. Implementing search marketing campaigns that span multiple search engines can help you reach an untapped audience and generate more potential leads without breaking the bank.
The 5 Kinds of SEO Software Tools You Need in Your Arsenal
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With the right set of SEO software tools, you can run your online marketing campaigns with ease while also being prepared for the unexpected.
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Trends in Marketing Software
Trends in Marketing Software Articles
Popularity Fraud and Click Farms
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In HBO’s “Silicon Valley” season 3 episode 9, Pied Piper’s (a fictional data compression platform company) existence is threatened by its unfavorable Titular Metric (number of daily active users). Jared, the business chief, elects to purchase the services of a click farm in order to save the company from shutting ... (more)
How to Use Post-Purchase Email Automation to Retain Customers
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Converting a customer does not mean that you are done doing business with them. Quite the opposite. Conversions actually open new doors, providing opportunities to conduct additional transactions and to forge long-term and profitable relationships with your customers. Repeat business is not only cheaper than acquiring new customers, but a study ... (more)
3 New Behavioral Marketing Platforms for More Personalized Interactions
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Dozens of innovative marketing applications are springing up to help businesses better engage with and convert consumers using individualized messaging. Below we profile three such platforms with a focus on segmentation, though these vendors are by no means the only standouts in the space of behavior-driven marketing tools.
Let's Talk Gameplan: Behind the Software with Bulldog Solutions CEO Darin Hicks
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We went behind the software with Darin Hicks, CEO of Bulldog Solutions, to talk about the company's revolutionary marketing planning solution Gameplan and the industry's incredible need for a CMO-utilized tool to oversee and better account for corporate marketing activities.
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Website Optimization Software
Website Optimization Software Articles
The Small Business Tools for Success
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In order to achieve fast-growing success, small businesses need all the help they can get when first starting out. To utilize your time as efficiently as possible, it’s essential to have talented people and efficient business processes. While these platforms can vary slightly depending on the type of business you ... (more)
5 Key Features of Landing Page Optimization Software
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Your company's landing pages can make a big impact on profits. Here are five key features of landing page optimization software you should look for in a solution.
The 7 Key Steps to Landing Page Optimization
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With 48% of marketers building a new landing page for every campaign and 68% of B2B marketing teams implementing landing pages for lead generation, it’s a bit of a surprise to see the conflicting strategies around landing page optimization. In researching the best practices for optimization, one will find the opinions of freelance consultants, Fortune 500 analysts and even landing page optimization experts -- all with some of the same, but mostly different views.
The 5 Kinds of SEO Software Tools You Need in Your Arsenal
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With the right set of SEO software tools, you can run your online marketing campaigns with ease while also being prepared for the unexpected.
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Popular Marketing Solutions
Marketo Marketing Automation
Marketo Marketing Automation is marketing automation software that facilitates search marketing, landing pages, web personalization, form creation, social media management and behavior tracking. The platform is equipped with lead nurting tools, ad targeting tools, and mobile engagement capabilities.
HubSpot Marketing Hub
HubSpot Marketing Hub is a complete marketing solution that includes all the tools users need for email marketing, lead generation, landing page optimization, and social media monitoring. The platform doesn't require technical background or IT support, though HubSpot does provide unlimited technical support services to its customers.
Salesforce Pardot
Pardot is a marketing automation software solution that works entirely within a number of CRM platforms. The program has tools for both sales and marketing personnel. Marketing users can create email marketing materials using templates and a WYSIWYG editor, design landing pages and track all signups from campaigns.
Sitecore Digital Marketing System
The Sitecore Digital Marketing System delivers the insight users need to generate more qualified leads and increase conversion rates. With tools that deliver actionable insight into user behavior and activity, this system can help businesses deliver the content that will attract and engage visitors, turning prospects into qualified leads.
MailChimp
MailChimp is email marketing software that enbles users to create targeted email or Facebook ad campaigns, automates product follow-up procedures and is equipped with back-in-stock messaging tools. The platform provides visibility into what customers are buying in order to assist users with the development of relevant ad campaigns tailored to buyer persona interests.
Adobe Marketing Cloud
Adobe Marketing Cloud is a full marketing optimization suite that helps users handle analytics, testing, marketing media and social media channels. For analytics, the program displays campaign insights on dashboards, gives users comprehensive reports on customer segments and analyzes customer behavior.
