Marketing Software
Research and reviews for marketing software
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To successfully implement a multi-channel marketing strategy, marketing teams must design and manage a range of tasks related to building campaigns and engaging potential as well as existing customers. A variety of platforms exist to seamlessly optimize your marketing activities, including marketing automation, email marketing, landing page development, search engine marketing and lead management. Browse the best marketing software with Business-Software.com’s free marketing software comparison reports. Any business that performs extensive marketing activities will find value in marketing software to improve all components of lead generation and execute more powerful communication strategies. Solutions specific to small business marketing needs as well as enterprise-scale marketing software platforms exist to help meet your company’s specific demands. Among the top-rated business marketing software are:- Adobe Marketing Cloud
- Marketo
- Infusionsoft
- MailChimp
- SalesForce ExactTarget
Articles
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Marketing Software Tools
Marketing Software Tools Articles
Yesware: A Must-Have Tool for Companies Using Gmail
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Check out the Gmail add-on for Chrome and Firefox offered by Yesware, a Boston-based start-up developing email analytics tools to help salespeople sell more.
The Small Business Tools for Success
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In order to achieve fast-growing success, small businesses need all the help they can get when first starting out. To utilize your time as efficiently as possible, it’s essential to have talented people and efficient business processes. While these platforms can vary slightly depending on the type of business you ... (more)
6 Retargeting Platforms to Increase Website Traffic
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We’ve already introduced you to the great benefits that retargeting can bring your business: more traffic, more sales, and lower costs. Whatever your advertising goals, these retargeting providers have options to help you achieve your goals. Here are our picks for the top retargeting providers on the market!
Let's Talk Act-On: Behind the Software Q&A with CMO Atri Chatterjee
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Traditionally, marketing software has trapped customers with inflexible year-long contracts. We talked with Act-On CMO Atri Chatterjee about the company's decision to offer month-to-month contracts, why their platform is ideal for small teams, and their commitment to assisting customers with the complete marketing lifecycle.
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PPC & Search Marketing
PPC & Search Marketing Articles
4 SEM Myths Keeping Your Search Marketing Campaign from Taking Off
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A search engine marketing campaign is a great way to give your business more visibility online and cultivate viable leads. But the search marketing world is full of misconceptions and myths that muddle the way to search marketing nirvana. We've outlined four common SEM myths and why you shouldn't let them keep you from getting the most out of your marketing efforts.
Automated Bid Management: SEM Boon or Bust?
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If you're in the midst of a massive search engine marketing campaign, automated bid management software can go a long way towards making your campaign more profitable without being time consuming. But before you jump headfirst into an automated PPC bid management system, make sure you consider the potential downsides of this approach to search engine marketing.
Mastering Bid Management: Top 5 Tips and Tricks to Save Your PPC Campaigns
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While it might be tempting to just leave bid management to the vagaries of the PPC market, investing a little time into your bidding strategy can save your PPC marketing campaigns in the long run. Here are some key tips and tricks we use ourselves that can help you master your bid management techniques and improve your campaign performance.
The 5 Kinds of SEO Software Tools You Need in Your Arsenal
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With the right set of SEO software tools, you can run your online marketing campaigns with ease while also being prepared for the unexpected.
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Trends in Marketing Software
Trends in Marketing Software Articles
How to Use Post-Purchase Email Automation to Retain Customers
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Converting a customer does not mean that you are done doing business with them. Quite the opposite. Conversions actually open new doors, providing opportunities to conduct additional transactions and to forge long-term and profitable relationships with your customers. Repeat business is not only cheaper than acquiring new customers, but a study ... (more)
Popularity Fraud and Click Farms
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In HBO’s “Silicon Valley” season 3 episode 9, Pied Piper’s (a fictional data compression platform company) existence is threatened by its unfavorable Titular Metric (number of daily active users). Jared, the business chief, elects to purchase the services of a click farm in order to save the company from shutting ... (more)
Let's Talk Gameplan: Behind the Software with Bulldog Solutions CEO Darin Hicks
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We went behind the software with Darin Hicks, CEO of Bulldog Solutions, to talk about the company's revolutionary marketing planning solution Gameplan and the industry's incredible need for a CMO-utilized tool to oversee and better account for corporate marketing activities.
3 New Behavioral Marketing Platforms for More Personalized Interactions
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Dozens of innovative marketing applications are springing up to help businesses better engage with and convert consumers using individualized messaging. Below we profile three such platforms with a focus on segmentation, though these vendors are by no means the only standouts in the space of behavior-driven marketing tools.
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Website Optimization Software
Website Optimization Software Articles
The Small Business Tools for Success
By
In order to achieve fast-growing success, small businesses need all the help they can get when first starting out. To utilize your time as efficiently as possible, it’s essential to have talented people and efficient business processes. While these platforms can vary slightly depending on the type of business you ... (more)
The 5 Kinds of SEO Software Tools You Need in Your Arsenal
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With the right set of SEO software tools, you can run your online marketing campaigns with ease while also being prepared for the unexpected.
2015's Top 5 Landing Page Optimization Software
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Whether you plan to build one landing page or dozens, select one of these top 5 landing page optimization solutions. With a top landing page optimization solution, you are sure to experience a higher conversion rate and hand pick the most responsive potential customers.
The 7 Key Steps to Landing Page Optimization
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With 48% of marketers building a new landing page for every campaign and 68% of B2B marketing teams implementing landing pages for lead generation, it’s a bit of a surprise to see the conflicting strategies around landing page optimization. In researching the best practices for optimization, one will find the opinions of freelance consultants, Fortune 500 analysts and even landing page optimization experts -- all with some of the same, but mostly different views.
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Popular Marketing Solutions
Marketo Marketing Automation
Marketo Marketing Automation is marketing automation software that facilitates search marketing, landing pages, web personalization, form creation, social media management and behavior tracking. The platform is equipped with lead nurting tools, ad targeting tools, and mobile engagement capabilities.
HubSpot Marketing Hub
HubSpot Marketing Hub is a complete marketing solution that includes all the tools users need for email marketing, lead generation, landing page optimization, and social media monitoring. The platform doesn't require technical background or IT support, though HubSpot does provide unlimited technical support services to its customers.
Salesforce Pardot
Pardot is a marketing automation software solution that works entirely within a number of CRM platforms. The program has tools for both sales and marketing personnel. Marketing users can create email marketing materials using templates and a WYSIWYG editor, design landing pages and track all signups from campaigns.
Sitecore Digital Marketing System
The Sitecore Digital Marketing System delivers the insight users need to generate more qualified leads and increase conversion rates. With tools that deliver actionable insight into user behavior and activity, this system can help businesses deliver the content that will attract and engage visitors, turning prospects into qualified leads.
MailChimp
MailChimp is email marketing software that enbles users to create targeted email or Facebook ad campaigns, automates product follow-up procedures and is equipped with back-in-stock messaging tools. The platform provides visibility into what customers are buying in order to assist users with the development of relevant ad campaigns tailored to buyer persona interests.
Adobe Marketing Cloud
Adobe Marketing Cloud is a full marketing optimization suite that helps users handle analytics, testing, marketing media and social media channels. For analytics, the program displays campaign insights on dashboards, gives users comprehensive reports on customer segments and analyzes customer behavior.
