Marketing Software
Research and reviews for marketing software
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To successfully implement a multi-channel marketing strategy, marketing teams must design and manage a range of tasks related to building campaigns and engaging potential as well as existing customers. A variety of platforms exist to seamlessly optimize your marketing activities, including marketing automation, email marketing, landing page development, search engine marketing and lead management. Browse the best marketing software with Business-Software.com’s free marketing software comparison reports. Any business that performs extensive marketing activities will find value in marketing software to improve all components of lead generation and execute more powerful communication strategies. Solutions specific to small business marketing needs as well as enterprise-scale marketing software platforms exist to help meet your company’s specific demands. Among the top-rated business marketing software are:- Adobe Marketing Cloud
- Marketo
- Infusionsoft
- MailChimp
- SalesForce ExactTarget
Articles
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Marketing Software Tools
Marketing Software Tools Articles
3 New Behavioral Marketing Platforms for More Personalized Interactions
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Dozens of innovative marketing applications are springing up to help businesses better engage with and convert consumers using individualized messaging. Below we profile three such platforms with a focus on segmentation, though these vendors are by no means the only standouts in the space of behavior-driven marketing tools.
The Small Business Tools for Success
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In order to achieve fast-growing success, small businesses need all the help they can get when they first starting out. To utilize your time as efficiently as possible, it’s essential to have talented people and efficient business processes. While these platforms can vary slightly depending on the type of business ... (more)
6 Benefits of Using Document Branding Software
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On-brand document software (also known as document branding software) are very helpful in easily organizing, finding, managing, sharing and deploying your brand and marketing content, as well as ensuring compliance. Here are six key benefits of using document branding software. Brand Is Culture, Culture Is Brand As Bill Taylor, co-founder of US ... (more)
Using BuzzStream for Link Building, CRM and Project Management Tasks
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You may already know how to use BuzzStream for link building purposes, but did you know that the tool can also be utilized for CRM and project management tasks?
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PPC & Search Marketing
PPC & Search Marketing Articles
Mastering Bid Management: Top 5 Tips and Tricks to Save Your PPC Campaigns
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While it might be tempting to just leave bid management to the vagaries of the PPC market, investing a little time into your bidding strategy can save your PPC marketing campaigns in the long run. Here are some key tips and tricks we use ourselves that can help you master your bid management techniques and improve your campaign performance.
The 5 Kinds of SEO Software Tools You Need in Your Arsenal
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With the right set of SEO software tools, you can run your online marketing campaigns with ease while also being prepared for the unexpected.
Top 5 PPC Software to Improve Your Pay-Per-Click Campaign Performance
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If you're looking for pay-per-click (PPC) marketing software, then you probably already have some campaigns set up but are realizing that you don't have the time to manage them yourself anymore. Finding the right PPC software for your business needs can be difficult, which is why we've compiled this list of top PPC software solutions to help you locate one that meets your needs.
WordStream Helps You Breathe New Life into Your Search Marketing
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With more and more businesses becoming savvy in Internet and search marketing, it also becomes more difficult for smaller businesses to stand out in the online noise. We took some time to speak with WordStream founder and CTO, Larry Kim, about how WordStream helps small businesses stay on top of their search marketing.
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Trends in Marketing Software
Trends in Marketing Software Articles
Popularity Fraud and Click Farms
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In HBO’s “Silicon Valley” season 3 episode 9, Pied Piper’s (a fictional data compression platform company) existence is threatened by its unfavorable Titular Metric (number of daily active users). Jared, the business chief, elects to purchase the services of a click farm in order to save the company from shutting ... (more)
3 New Behavioral Marketing Platforms for More Personalized Interactions
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Dozens of innovative marketing applications are springing up to help businesses better engage with and convert consumers using individualized messaging. Below we profile three such platforms with a focus on segmentation, though these vendors are by no means the only standouts in the space of behavior-driven marketing tools.
Marketing Software in 2015: Trends in the Industry
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A multitude of state-of-the-art software products exist for a marketer to better engage with consumers, synchronize disparate tactics and maximize industry trends. Let’s dive in to look at some of the latest software crazes and the state of marketing software in 2015.
Let's Talk Gameplan: Behind the Software with Bulldog Solutions CEO Darin Hicks
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We went behind the software with Darin Hicks, CEO of Bulldog Solutions, to talk about the company's revolutionary marketing planning solution Gameplan and the industry's incredible need for a CMO-utilized tool to oversee and better account for corporate marketing activities.
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Website Optimization Software
Website Optimization Software Articles
The Small Business Tools for Success
By
In order to achieve fast-growing success, small businesses need all the help they can get when they first starting out. To utilize your time as efficiently as possible, it’s essential to have talented people and efficient business processes. While these platforms can vary slightly depending on the type of business ... (more)
5 Key Features of Landing Page Optimization Software
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Your company's landing pages can make a big impact on profits. Here are five key features of landing page optimization software you should look for in a solution.
The 5 Kinds of SEO Software Tools You Need in Your Arsenal
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With the right set of SEO software tools, you can run your online marketing campaigns with ease while also being prepared for the unexpected.
How Google Tools Can Fix Architectural Issues Affecting SEO
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With the right set of tools courtesy of Google, you can fix architectural issues affecting SEO and generate more traffic to your website. Googlebots can find just about any structural flaw in your site, which is why using these free tools is essential to increase your search ranks and build a well-structured website.
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Popular Marketing Solutions
Marketo Marketing Automation
Marketo Marketing Automation is marketing automation software that facilitates search marketing, landing pages, web personalization, form creation, social media management and behavior tracking. The platform is equipped with lead nurting tools, ad targeting tools, and mobile engagement capabilities.
HubSpot Marketing Software
HubSpot marketing software is a complete marketing solution that includes all the tools you need to email marketing, lead generation, landing page optimization, social media monitoring, and more. It doesn't require technical background or IT...
Salesforce Pardot
Pardot is a marketing automation software solution that works entirely within a number of CRM platforms. The program has tools for both sales and marketing personnel. Marketing users can create email marketing materials using templates and a WYSIWYG editor, design landing pages and track all signups from campaigns.
Sitecore Digital Marketing System
The Sitecore Digital Marketing System delivers the insight you need to generate more qualified leads and increase conversion rates. With tools that deliver actionable insight into user behavior and activity, this system can help businesses deliver the content that will attract and engage visitors, turning prospects into qualified leads.
MailChimp
MailChimp is email marketing software that enbles users to create targeted email or Facebook ad campaigns, automates product follow-up procedures and is equipped with back-in-stock messaging tools. The platform provides visibility into what customers are buying in order to assist users with the development of relevant ad campaigns tailored to buyer persona interests.
Adobe Marketing Cloud
Adobe Marketing Cloud is a full marketing optimization suite that helps you handle analytics, testing, marketing media and social media channels.
