Browse Business Software Categories

Close  

MARKETING

Adobe Marketing Cloud Review

Product Snapshot

Technology

Adobe Marketing Cloud is available as a SaaS solution that requires no additional hardware.

Customer Focus

Adobe works with companies of all sizes.

Selected Customers

Contact vendor directly for case studies.

Adobe Marketing Cloud

Adobe Marketing Cloud Adobe Marketing Cloud is a full marketing optimization suite that helps you handle analytics, testing, marketing media and social media channels. For analytics, the program displays campaign insights on dashboards, gives you comprehensive reports on customer segments and analyzes customer behavior. Once you decide to optimize your pages, Adobe Target provides you with A/B testing, multivariate testing and behavioral targeting tools. For social media, Adobe Social identifies social media trends, schedules content for campaigns, and can set up contests and promotions. The Adobe Media Optimizer handles all your ad campaigns, and can predict which scenarios will shift customers from awareness to purchase. Lastly, Adobe Experience Manager maintains all web content and assets, and integrates mobile into your marketing efforts.

About Adobe
Adobe was founded in 1982 by John Warnock and Charles Geschke in order to develop and sell the PostScript page description language. Adobe has become one of the largest software companies in the world and their Creative Suite, which includes Adobe Photoshop and Adobe Illustrator, has become so popular that it is almost synonymous with the desktop publishing market. Through a number of acquisitions which include Omniture, Business Catalyst, Demdex, Macromedia, Efficient Frontier, GoLive and Syntrillium, Adobe has been able to extend its product lines past desktop publishing to include web conferencing, digital marketing, content management, website analytics and more.

Adobe Marketing Cloud Key Features

  • SaaS full online marketing management software solution
  • Provides you with comprehensive analytics on your customers, demographic and viewer behavior
  • Features A/B and multivariate testing tools
  • Can target content delivery based on viewer behavior and user-defined rules
  • Identifies social media trends and tracks social campaigns, including promotions and contests
  • Works with your paid search engine ad campaigns to boost ROI and audience engagement
  • Handles all web and mobile assets

Products Similar to Adobe Marketing Cloud