Adobe Marketing Cloud is available as a SaaS solution that requires no additional hardware.
Adobe works with companies of all sizes.
Contact vendor directly for case studies.
Adobe Marketing Cloud is a full marketing optimization suite that helps you handle analytics, testing, marketing media and social media channels. For analytics, the program displays campaign insights on dashboards, gives you comprehensive reports on customer segments and analyzes customer behavior. Once you decide to optimize your pages, Adobe Target provides you with A/B testing, multivariate testing and behavioral targeting tools. For social media, Adobe Social identifies social media trends, schedules content for campaigns, and can set up contests and promotions. The Adobe Media Optimizer handles all your ad campaigns, and can predict which scenarios will shift customers from awareness to purchase. Lastly, Adobe Experience Manager maintains all web content and assets, and integrates mobile into your marketing efforts.
Adobe was founded in 1982 by John Warnock and Charles Geschke in order to develop and sell the PostScript page description language. Adobe has become one of the largest software companies in the world and their Creative Suite, which includes Adobe Photoshop and Adobe Illustrator, has become so popular that it is almost synonymous with the desktop publishing market. Through a number of acquisitions which include Omniture, Business Catalyst, Demdex, Macromedia, Efficient Frontier, GoLive and Syntrillium, Adobe has been able to extend its product lines past desktop publishing to include web conferencing, digital marketing, content management, website analytics and more.