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Adobe Marketing Cloud Review

Product Snapshot

Product Pricing

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Product is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vendor works with companies of all sizes.

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About Adobe Marketing Cloud

Adobe Marketing Cloud Adobe Marketing Cloud is a full marketing optimization suite that helps users handle analytics, testing, marketing media and social media channels. For analytics, the program displays campaign insights on dashboards, gives users comprehensive reports on customer segments and analyzes customer behavior.

Once users decide to optimize pages, Adobe Target provides them with A/B testing, multivariate testing and behavioral targeting tools. For social media, Adobe Social identifies social media trends, schedules content for campaigns, and can set up contests and promotions. The Adobe Media Optimizer handles all your ad campaigns, and can predict which scenarios will shift customers from awareness to purchase. Lastly, Adobe Experience Manager maintains all web content and assets, and integrates mobile into the user’s marketing efforts.

About Adobe

Adobe was founded in 1982 and is headquartered in San Jose, California.


Adobe Marketing Cloud Key Features

  • SaaS full online marketing management software solution
  • Provides users with comprehensive analytics on all customers, demographic and viewer behavior
  • Features A/B and multivariate testing tools
  • Can target content delivery based on viewer behavior and user-defined rules
  • Identifies social media trends and tracks social campaigns, including promotions and contests
  • Works with the user’s paid search engine ad campaigns to boost ROI and audience engagement
  • Handles all web and mobile assets


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