Research and reviews for marketing software
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About Marketing SoftwareTo successfully implement a multi-channel marketing strategy, marketing teams must design and manage a range of tasks related to building campaigns and engaging potential as well as existing customers. A variety of platforms exist to seamlessly optimize your marketing activities, including marketing automation, email marketing, landing page development, search engine marketing and lead management. Browse the best marketing software with Business-Software.com’s free marketing software comparison reports. Any business that performs extensive marketing activities will find value in marketing software to improve all components of lead generation and execute more powerful communication strategies. Solutions specific to small business marketing needs as well as enterprise-scale marketing software platforms exist to help meet your company’s specific demands. Among the top-rated business marketing software are:
- Adobe Marketing Cloud
- SalesForce ExactTarget
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Top Marketing Blog Posts
Today, there is a battle being fought over people’s attention. Social media giants like Facebook, Instagram, Twitter, and Snapchat pull at the consumer from all sides, trying to get viewers to pay attention for as long as possible. In this conflict, the only strategy is to one-up the competition. The most recent new feature that the social media industry has been focusing on is social video, a possible game-changer for marketers.
For those who may not be familiar one of the West’s busiest tech hubs, Boulder’s story hasn’t always been tech-based. The 1960s showed a city widely known as a home for hippies, a demographic whose attitudes were as far removed from the tech world as one could get. But what many don’t realize is that the tech environment in Boulder can be traced all the way back to the 1950s, with companies like Ball Aerospace calling the city home in 1956.
Popular Marketing Solutions
Marketo provides mid-sized to global enterprises with a unified solution for both sales and marketing automation. Unlike traditional, fragmented systems, Marketo’s proven revenue-driving cloud software nurtures customer engagement from end to end—from demand generation to sale to customer loyalty.
HubSpot marketing software is a complete marketing solution that includes all the tools you need to email marketing, lead generation, landing page optimization, social media monitoring, and more. It doesn't require technical background or IT...
Salesforce Pardot is a marketing automation software solution that works entirely within a number of CRM platforms. The program has tools for both sales and marketing personnel. Marketing users can create email marketing materials using templates and a WYSIWYG editor, design landing pages and track all signups from campaigns.
The Sitecore Digital Marketing System delivers the insight you need to generate more qualified leads and increase conversion rates. With tools that deliver actionable insight into user behavior and activity, this system can help businesses deliver the content that will attract and engage visitors, turning prospects into qualified leads.
MailChimp is an e-mail marketing tool that lets customers design and send out their own HTML newsletters. Building a contact database is easy, as this product can create recipient profiles from online signups and spreadsheets.
Adobe Marketing Cloud is a full marketing optimization suite that helps you handle analytics, testing, marketing media and social media channels.