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Marketing Software
Research and reviews for marketing software

Kristin Crosier

Kristin Crosier

Editor, Business-Software.com
The most effective marketing campaigns and techniques have changed drastically within the past few decades; today's marketing efforts are more customer oriented, and oftentimes incorporate or may even be limited to social media platforms. Navigating this new marketing landscape can be tricky, which is why we've selected these 3 articles to help you learn some of the best tips for a successful marketing strategy.

To successfully implement a multi-channel marketing strategy, marketing teams must design and manage a range of tasks related to building campaigns and engaging potential as well as existing customers. A variety of platforms exist to seamlessly optimize your marketing activities, including marketing automation, email marketing, landing page development, search engine marketing and lead management. Browse the best marketing software with Business-Software.com’s free marketing software comparison reports.

Any business that performs extensive marketing activities will find value in marketing software to improve all components of lead generation and execute more powerful communication strategies. Solutions specific to small business marketing needs as well as enterprise-scale marketing software platforms exist to help meet your company’s specific demands. Among the top-rated business marketing software are:

  • Adobe Marketing Cloud
  • Marketo
  • Infusionsoft
  • MailChimp
  • SalesForce ExactTarget
  • Customer Engagement Software

    Customer Engagement Software Articles

    Thunderhead.com Helps Enterprises Better Understand the Customer Journey

    Thunderhead.com Helps Enterprises Better Understand the Customer Journey

    Today's CRM solutions must be highly flexible and scalable to meet the demands of customers who conduct business on a number of different platforms and channels. With a true cloud engagement platform, Thunderhead.com has positioned itself as a major provider, offering solutions that facilitate engagement via diverse contexts and platforms.

    New Research: It's Not About Satisfaction, It's About Engagement

    New Research: It's Not About Satisfaction, It's About Engagement

    The banking industry has a lot to teach us about how not to get stuck in a rut of perceived customer satisfaction. According to a recent study, businesses that rely heavily on customer satisfaction surveys as a gauge of overall customer happiness, without an evaluation of total customer engagement, run the risk of losing valuable sales opportunities.

    WEM: What the Heck Is Web Engagement and Why Does It Matter?

    WEM: What the Heck Is Web Engagement and Why Does It Matter?

    Google Web Engagement Management, WEM, or even What is WEM?, and you’ll be exactly zero steps closer to understanding what the heck the term means. We decided to clear up the confusion surrounding this industry acronym, with an accompanying infographic to help you better understand the WEM pipeline.

    Six Business Tools for Managing Online Engagement

    Six Business Tools for Managing Online Engagement

    As businesses know, managing online engagement requires analysis, a little bit of knowledge, the right business software application and a lot of TLC. Here are six tools that your company can use to manage online engagement.

  • Email Marketing Software

    Email Marketing Software Articles

    Yesware: A Must-Have Tool for Companies Using Gmail

    Yesware: A Must-Have Tool for Companies Using Gmail

    Check out the Gmail add-on for Chrome and Firefox offered by Yesware, a Boston-based start-up developing email analytics tools to help salespeople sell more.

    SendGrid Offers Scalable Cloud-Based Email Delivery

    SendGrid Offers Scalable Cloud-Based Email Delivery

    Boulder-based SendGrid is at the fore of the transactional e-mail delivery market, sending roughly 2.6 billion e-mails monthly on behalf of clients such as Pinterest, foursquare, Scoutmob, and HootSuite.

    Top 5 Gmail Labs Features for Marketing and Sales

    Top 5 Gmail Labs Features for Marketing and Sales

    Aside from being built for general purposes, Gmail Labs features can also be useful for marketing and sales processes. This stems from the fact that people involved in marketing and sales nowadays are constantly interacting with leads and prospects through email. We review 5 Gmail Labs features below that make it well suited as a sales and email marketing platform.

    4 Foolproof Ways to Get Your Emails Read

    4 Foolproof Ways to Get Your Emails Read

    There are a variety of reasons why businesses get low response rates on emails intended for first customer contact. Some of the reasons that prospects usually have are a) they're drowned with other stuff to do, b) they've forgotten about it, c) they don't have the money to make the purchase at the moment, d) they're in the mood to procrastinate that time, and e) they need more information to decide about your offer.

  • Marketing Automation Software

    Marketing Automation Software Articles

    The Best-Value Marketing Software

    The Best-Value Marketing Software

    Trying to build a catchy campaign for your company brand? Luckily, there’s a marketing app for that. Yet as fantastic as many leading marketing applications are, they also tend to be accompanied by a sky-high price tag, the wrong mixture of functions, or a combination of the two. That’s why the Business-Software.com is here to provide guidance on the age-old question: Which marketing platform offers the best value?

    Act-On Shakes Up the Marketing Industry with a Versatile, Economical Platform

    Act-On Shakes Up the Marketing Industry with a Versatile, Economical Platform

    Traditionally, marketing software has trapped customers with inflexible year-long contracts. We talked with Act-On CMO Atri Chatterjee about the company's decision to offer month-to-month contracts, why their platform is ideal for small teams, and their commitment to assisting customers with the complete marketing lifecycle.

    Genoo Ignites SMB Marketing Efforts with an Accessible Online Platform

    Genoo Ignites SMB Marketing Efforts with an Accessible Online Platform

    Marketing automation software vendor Genoo helps eliminate weak links in business marketing techniques with an all-in-one platform, personalized support and a wealth of helpful resources. We talked with Kim Albee, President of Genoo, about the company's decision to cater to small and midsize business needs and the qualities that make a marketing solution successful.

    6 Retargeting Platforms to Increase Website Traffic

    6 Retargeting Platforms to Increase Website Traffic

    We’ve already introduced you to the great benefits that retargeting can bring your business: more traffic, more sales, and lower costs. Whatever your advertising goals, these retargeting providers have options to help you achieve your goals. Here are our picks for the top retargeting providers on the market!

  • Marketing Software Best Practices

    Marketing Software Best Practices Articles

    The 7 Deadly Sins of Marketing

    The 7 Deadly Sins of Marketing

    Does your marketing strategy unknowingly suffer from a lack of focus, complacency or other issue that directly impacts its success? Guest contributor Dr. Emily R. Coleman explores the seven deadly sins that might be stifling your marketing efforts.

    How to Take Charge of Your Content Marketing

    How to Take Charge of Your Content Marketing

    It’s official! The buzz about content marketing in B2B marketing circles is not dying down, which means that it's time for businesses to commit to a dynamic and cogent marketing strategy with content at its crux. Here are some key pointers on the best ways to take charge and ensure that your content marketing strategy is on the right track.

    Signs of a Quality Distributed Marketing Management Platform

    Signs of a Quality Distributed Marketing Management Platform

    To overcome the challenges presented by a distributed marketing model, many businesses utilize distributed marketing management platforms to organize their various marketing campaigns and find actionable solutions to the challenges posed by a distributed marketing system. Here are some of the main characteristics of a high quality distributed marketing management platform.

    Reaching Your Desired Audience with Facebook Ad Targeting

    Reaching Your Desired Audience with Facebook Ad Targeting

    As we dive into the new year, many marketers are setting resolutions for their businesses such as to drive more sales, to reach more consumers or to generate more website traffic. While many marketers have explored the advertising options that Facebook provides, many still haven’t explored all of the unique targeting options that Facebook has to offer.

  • Pay-Per-Click Marketing Software

    Pay-Per-Click Marketing Software Articles

    Automated Bid Management: SEM Boon or Bust?

    Automated Bid Management: SEM Boon or Bust?

    If you're in the midst of a massive search engine marketing campaign, automated bid management software can go a long way towards making your campaign more profitable without being time consuming. But before you jump headfirst into an automated PPC bid management system, make sure you consider the potential downsides of this approach to search engine marketing.

    Mastering Bid Management: Top 5 Tips and Tricks to Save Your PPC Campaigns

    Mastering Bid Management: Top 5 Tips and Tricks to Save Your PPC Campaigns

    While it might be tempting to just leave bid management to the vagaries of the PPC market, investing a little time into your bidding strategy can save your PPC marketing campaigns in the long run. Here are some key tips and tricks we use ourselves that can help you master your bid management techniques and improve your campaign performance.

    Top 5 PPC Software to Improve Your Pay-Per-Click Campaign Performance

    Top 5 PPC Software to Improve Your Pay-Per-Click Campaign Performance

    If you're looking for pay-per-click (PPC) marketing software, then you probably already have some campaigns set up but are realizing that you don't have the time to manage them yourself anymore. Finding the right PPC software for your business needs can be difficult, which is why we've compiled this list of top PPC software solutions to help you locate one that meets your needs.

    Telltale Signs You're Ready for PPC Search Marketing Software

    Telltale Signs You're Ready for PPC Search Marketing Software

    PPC management software is a common solution to manage, measure, and optimize search campaigns, but they can also be an can be an expensive investment- so how do you know when your company is ready to take the leap and start using a software solution to manage your search marketing campaigns? We talked to representatives from industry leaders Marin Software, Kenshoo, and Acquisio and got the inside scoop.

  • Search Marketing Software

    Search Marketing Software Articles

    DuckDuckGo: The Anonymous Search Engine You'll Love

    DuckDuckGo: The Anonymous Search Engine You'll Love

    Though DuckDuckGo’s 3 million searches per day are dwarfed by Google’s respective 13 billion, DuckDuckGo is in fact supported by advertising. Find out if this anonymous search engine is right for your paid search marketing campaigns.

    Telltale Signs You're Ready for PPC Search Marketing Software

    Telltale Signs You're Ready for PPC Search Marketing Software

    PPC management software is a common solution to manage, measure, and optimize search campaigns, but they can also be an can be an expensive investment- so how do you know when your company is ready to take the leap and start using a software solution to manage your search marketing campaigns? We talked to representatives from industry leaders Marin Software, Kenshoo, and Acquisio and got the inside scoop.

    Web Analytics: What Really Matters

    Web Analytics: What Really Matters

    You’ve seen multiple comparisons of potential benefits and advancements web analytics products promise for your campaign management needs and overall site goals. In the process of vetting a web analytics product, often times the debate comes down to two front-runners: Google Analytics and Adobe Analytics.

    WordStream Helps You Breathe New Life into Your Search Marketing

    WordStream Helps You Breathe New Life into Your Search Marketing

    With more and more businesses becoming savvy in Internet and search marketing, it also becomes more difficult for smaller businesses to stand out in the online noise. We took some time to speak with WordStream founder and CTO, Larry Kim, about how WordStream helps small businesses stay on top of their search marketing.

  • Small Business Marketing

    Small Business Marketing Articles

    Act-On Shakes Up the Marketing Industry with a Versatile, Economical Platform

    Act-On Shakes Up the Marketing Industry with a Versatile, Economical Platform

    Traditionally, marketing software has trapped customers with inflexible year-long contracts. We talked with Act-On CMO Atri Chatterjee about the company's decision to offer month-to-month contracts, why their platform is ideal for small teams, and their commitment to assisting customers with the complete marketing lifecycle.

    Predicta Empowers SMB App Vendors with SiteApps

    Predicta Empowers SMB App Vendors with SiteApps

    If you're serious about your brand's online presence then web design has to be a full-time concern, but what's the best way of identifying what your needs are and finding the apps you need to bring those new features? Predicta, a Brazil-based web intelligence company, believes the answer is SiteApps, a web site app store combined with an engine that works in tandem with Google Analytics to scan your site data and provide recommendations on what you need.

    Three Ways Technology is Shaping Small Business Marketing

    Three Ways Technology is Shaping Small Business Marketing

    Whether you are in the travel + tourism, finance + banking or home services industry, technologies like business intelligence are having a major impact on shaping small business marketing. Here are three ways in which your small business may be affected–and why technology signals a change for the better!

    4 Essential Tools for Growing Your Small Business

    4 Essential Tools for Growing Your Small Business

    When you started your business, you may have had visions of customers beating down your door to buy from you. Unfortunately, growing a new business takes a lot of hard work. Luckily, there are a bunch of small business software tools that will help you grow.

  • View All Blog Posts

    Top Marketing Blog Posts

    Optimizely: The A/B Testing Tool That Helps You Sort Apples from Oranges

    Optimizely: The A/B Testing Tool That Helps You Sort Apples from Oranges

    There’s surprisingly little about A/B testing, -and this omission seems crazy considering that A/B testing is where people make their money. Optimizely is a simple, straightforward A/B testing tool that can help you optimize your websites for maximum conversion rates.

    Six Business Tools for Managing Online Engagement

    Six Business Tools for Managing Online Engagement

    As businesses know, managing online engagement requires analysis, a little bit of knowledge, the right business software application and a lot of TLC. Here are six tools that your company can use to manage online engagement.

    Act-On Shakes Up the Marketing Industry with a Versatile, Economical Platform

    Act-On Shakes Up the Marketing Industry with a Versatile, Economical Platform

    Traditionally, marketing software has trapped customers with inflexible year-long contracts. We talked with Act-On CMO Atri Chatterjee about the company's decision to offer month-to-month contracts, why their platform is ideal for small teams, and their commitment to assisting customers with the complete marketing lifecycle.

    DuckDuckGo: The Anonymous Search Engine You'll Love

    DuckDuckGo: The Anonymous Search Engine You'll Love

    Though DuckDuckGo’s 3 million searches per day are dwarfed by Google’s respective 13 billion, DuckDuckGo is in fact supported by advertising. Find out if this anonymous search engine is right for your paid search marketing campaigns.

Popular Marketing Solutions

Marketo

Marketo

Marketo provides mid-sized to global enterprises with a unified solution for both sales and marketing automation.

Pardot

Pardot

Pardot is a marketing automation solution that simplifies marketing tasks in order to increase time efficiency and productivity.

Sitecore Digital Marketing System

Sitecore Digital Marketing System

The Sitecore Digital Marketing System delivers the insight you need to generate more qualified leads and increase conversion rates.

IBM Campaign

IBM Campaign

IBM Campaign is a marketing solution that provides a quick and cost-effective way to send marketing messages across all channels of media.

Salesforce ExactTarget Email Marketing

Salesforce ExactTarget Email Marketing

Salesforce ExactTarget Email Marketing allows companies to control data-driven campaigns and facilitate communications to increase revenue.

Magnetic Search Retargeting

Magnetic Search Retargeting

Magnetic Search Retargeting works with your ads and augments data to improve brand exposure and quality of consumer responses.

Top Marketing Experts