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Marketing Software
Research and reviews for marketing software

About Marketing Software

About Marketing Software

To successfully implement a multi-channel marketing strategy, marketing teams must design and manage a range of tasks related to building campaigns and engaging potential as well as existing customers. A variety of platforms exist to seamlessly optimize your marketing activities, including marketing automation, email marketing, landing page development, search engine marketing and lead management. Browse the best marketing software with’s free marketing software comparison reports. Any business that performs extensive marketing activities will find value in marketing software to improve all components of lead generation and execute more powerful communication strategies. Solutions specific to small business marketing needs as well as enterprise-scale marketing software platforms exist to help meet your company’s specific demands. Among the top-rated business marketing software are:
  • Adobe Marketing Cloud
  • Marketo
  • Infusionsoft
  • MailChimp
  • SalesForce ExactTarget


Popular Marketing Solutions

Magnetic Search Retargeting

Magnetic Search Retargeting

Magnetic Search Retargeting works with your ads and augments data to improve brand exposure and quality of consumer responses.

Adobe Marketing Cloud

Adobe Marketing Cloud

Adobe Marketing Cloud is a full marketing optimization suite that helps you handle analytics, testing, marketing media and social media channels.



Whatagraph is an SEO reporting tool that connects with Google Analytics to extract site data, which is emailed to users in weekly reports. With the platform, users can review statistics from Google Analytics without having to manually log in and search for specific data sets.

HP Autonomy TeamSite

HP Autonomy TeamSite

HP Autonomy TeamSite is a web CMS that can publish, test and manage content across all your channels. From the program’s simple interface, users can set content targets tailored to certain demographics, create content with a WYSIWYG tool, A/B test pages and publish items to e-mail, websites and social media networks.

Leadsius Marketing Automation

Leadsius Marketing Automation

Leadsius Marketing Automation provides a complete marketing solution at no cost. Leadsius has an intuitive interface and easy on-demand deployment to ensure that users do not need training to operate the program. In addition to allowing up to 10,000 contacts, the Free solution includes lead nurturing, lead qualification, email marketing, lead management and more.

Avaya Proactive Outreach Manager

Avaya Proactive Outreach Manager

Avaya Proactive Outreach Manager provides fully-automated outbound campaign management to enable a business to create and deliver call center operations like voice, email or SMS messages. Avaya Proactive Outreach Manager improves a company’s customer satisfaction, service levels, and enterprise responsiveness by creating reminder and alert campaigns.

Top Experts

  • Charlotte Waller Avatar

    Charlotte Waller

    Digital Marketer


    Charlotte Waller is the founder of digital marketing firm Visebility. Having formed the firm 4 years ago she's avid about anything online...except dating. Her current ... (more)

  • Angela Kirk Avatar

    Angela Kirk

    SEO Consultant

    Marketing Software

    Angela Kirk worked for nearly a decade with an internet marketing company and in the end realized she knew enough to venture out on her ... (more)

  • Amanda Elam Avatar

    Amanda Elam

    Marketing Director


    Amanda Elam is the Marketing Director at EarthIntegrate . She specializes in distributed marketing management.

  • Levelwing Avatar


    Digital Marketing Firm


    Levelwing is a digital marketing firm offering media, social and analytics services to help businesses market with greater clarity and profitability.

  • Kristin Crosier Avatar

    Kristin Crosier

    Managing Editor and Marketing Specialist

    Kristin Crosier is the Managing Editor at She contributes content on software selection, product reviews, industry trends and interviews with software executive from innovative ... (more)

  • Matthew Collis Avatar

    Matthew Collis

    Marketing Manager

    IXACT Contact

    Matthew Collis is the Marketing Manager at IXACT Contact Solutions Inc., a leading North American real estate CRM firm. In addition to overseeing many of ... (more)