Research and reviews for marketing software
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About Marketing SoftwareTo successfully implement a multi-channel marketing strategy, marketing teams must design and manage a range of tasks related to building campaigns and engaging potential as well as existing customers. A variety of platforms exist to seamlessly optimize your marketing activities, including marketing automation, email marketing, landing page development, search engine marketing and lead management. Browse the best marketing software with Business-Software.com’s free marketing software comparison reports. Any business that performs extensive marketing activities will find value in marketing software to improve all components of lead generation and execute more powerful communication strategies. Solutions specific to small business marketing needs as well as enterprise-scale marketing software platforms exist to help meet your company’s specific demands. Among the top-rated business marketing software are:
- Adobe Marketing Cloud
- SalesForce ExactTarget
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Top Marketing Blog Posts
Dozens of innovative marketing applications are springing up to help businesses better engage with and convert consumers using individualized messaging. Below we profile three such platforms with a focus on segmentation, though these vendors are by no means the only standouts in the space of behavior-driven marketing tools.
Whether your small business has been around for the past decade or is just starting out, it's never too late to start building your brand. So, how can you build up your brand awareness? There are multiple ways to do so and with the rise of social media you can promote your small business with ease.
While email marketing and automation is a common feature in enterprise software solutions, the prices can be far out of reach for smaller companies of 10 to 20 employees. The three web-based platforms below offer an affordable solution to the small businesses -- without cutting out functionality. Pricing for this comparison was based on a package level under $40 per month, with an average of 2,500 contacts.
With 48% of marketers building a new landing page for every campaign and 68% of B2B marketing teams implementing landing pages for lead generation, it’s a bit of a surprise to see the conflicting strategies around landing page optimization. In researching the best practices for optimization, one will find the opinions of freelance consultants, Fortune 500 analysts and even landing page optimization experts -- all with some of the same, but mostly different views.
Popular Marketing Solutions
Magnetic Search Retargeting works with your ads and augments data to improve brand exposure and quality of consumer responses.
Adobe Marketing Cloud is a full marketing optimization suite that helps you handle analytics, testing, marketing media and social media channels.
Whatagraph is an SEO reporting tool that connects with Google Analytics to extract site data, which is emailed to users in weekly reports. With the platform, users can review statistics from Google Analytics without having to manually log in and search for specific data sets.
HP Autonomy TeamSite is a web CMS that can publish, test and manage content across all your channels. From the program’s simple interface, users can set content targets tailored to certain demographics, create content with a WYSIWYG tool, A/B test pages and publish items to e-mail, websites and social media networks.
Leadsius Marketing Automation provides a complete marketing solution at no cost. Leadsius has an intuitive interface and easy on-demand deployment to ensure that users do not need training to operate the program. In addition to allowing up to 10,000 contacts, the Free solution includes lead nurturing, lead qualification, email marketing, lead management and more.
Avaya Proactive Outreach Manager provides fully-automated outbound campaign management to enable a business to create and deliver call center operations like voice, email or SMS messages. Avaya Proactive Outreach Manager improves a company’s customer satisfaction, service levels, and enterprise responsiveness by creating reminder and alert campaigns.