Research and reviews for marketing software
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About Marketing SoftwareTo successfully implement a multi-channel marketing strategy, marketing teams must design and manage a range of tasks related to building campaigns and engaging potential as well as existing customers. A variety of platforms exist to seamlessly optimize your marketing activities, including marketing automation, email marketing, landing page development, search engine marketing and lead management. Browse the best marketing software with Business-Software.com’s free marketing software comparison reports. Any business that performs extensive marketing activities will find value in marketing software to improve all components of lead generation and execute more powerful communication strategies. Solutions specific to small business marketing needs as well as enterprise-scale marketing software platforms exist to help meet your company’s specific demands. Among the top-rated business marketing software are:
- Adobe Marketing Cloud
- SalesForce ExactTarget
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Top Marketing Blog Posts
Dozens of innovative marketing applications are springing up to help businesses better engage with and convert consumers using individualized messaging. Below we profile three such platforms with a focus on segmentation, though these vendors are by no means the only standouts in the space of behavior-driven marketing tools.
Whether your small business has been around for the past decade or is just starting out, it's never too late to start building your brand. So, how can you build up your brand awareness? There are multiple ways to do so and with the rise of social media you can promote your small business with ease.
While email marketing and automation is a common feature in enterprise software solutions, the prices can be far out of reach for smaller companies of 10 to 20 employees. The three web-based platforms below offer an affordable solution to the small businesses -- without cutting out functionality. Pricing for this comparison was based on a package level under $40 per month, with an average of 2,500 contacts.
With 48% of marketers building a new landing page for every campaign and 68% of B2B marketing teams implementing landing pages for lead generation, it’s a bit of a surprise to see the conflicting strategies around landing page optimization. In researching the best practices for optimization, one will find the opinions of freelance consultants, Fortune 500 analysts and even landing page optimization experts -- all with some of the same, but mostly different views.
Popular Marketing Solutions
Marketo provides mid-sized to global enterprises with a unified solution for both sales and marketing automation. Unlike traditional, fragmented systems, Marketo’s proven revenue-driving cloud software nurtures customer engagement from end to end—from demand generation to sale to customer loyalty.
HubSpot marketing software is a complete marketing solution that includes all the tools you need to email marketing, lead generation, landing page optimization, social media monitoring, and more. It doesn't require technical background or IT...
Salesforce Pardot is a marketing automation software solution that works entirely within a number of CRM platforms. The program has tools for both sales and marketing personnel. Marketing users can create email marketing materials using templates and a WYSIWYG editor, design landing pages and track all signups from campaigns.
The Sitecore Digital Marketing System delivers the insight you need to generate more qualified leads and increase conversion rates. With tools that deliver actionable insight into user behavior and activity, this system can help businesses deliver the content that will attract and engage visitors, turning prospects into qualified leads.
MailChimp is an e-mail marketing tool that lets customers design and send out their own HTML newsletters. Building a contact database is easy, as this product can create recipient profiles from online signups and spreadsheets.
Adobe Marketing Cloud is a full marketing optimization suite that helps you handle analytics, testing, marketing media and social media channels.