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Research and reviews for marketing software

Does your business need marketing automation software?

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Does your business need marketing automation software?

Find your solution here.

Download the Free Report

Does your business need marketing automation software?

Find your solution here.

Download the Free Report
About Marketing Software

About Marketing Software

To successfully implement a multi-channel marketing strategy, marketing teams must design and manage a range of tasks related to building campaigns and engaging potential as well as existing customers. A variety of platforms exist to seamlessly optimize your marketing activities, including marketing automation, email marketing, landing page development, search engine marketing and lead management. Browse the best marketing software with Business-Software.com’s free marketing software comparison reports. Any business that performs extensive marketing activities will find value in marketing software to improve all components of lead generation and execute more powerful communication strategies. Solutions specific to small business marketing needs as well as enterprise-scale marketing software platforms exist to help meet your company’s specific demands. Among the top-rated business marketing software are:
  • Adobe Marketing Cloud
  • Marketo
  • Infusionsoft
  • MailChimp
  • SalesForce ExactTarget
  • Marketing Software Tools

    Marketing Software Tools Articles

    3 Powerful Email Marketing Tools for Small Businesses

    3 Powerful Email Marketing Tools for Small Businesses

    While email marketing and automation is a common feature in enterprise software solutions, the prices can be far out of reach for smaller companies of 10 to 20 employees. The three web-based platforms below offer an affordable solution to the small businesses -- without cutting out functionality. Pricing for this comparison was based on a package level under $40 per month, with an average of 2,500 contacts.

    Comparing the Features of HubSpot vs Marketo

    Comparing the Features of HubSpot vs Marketo

    HubSpot and Marketo are two heavyweights in the marketing automation industry that are very similar to each other. Both platforms serve as a software-as-a-service (SaaS) and carry an arsenal of features. But when it comes down to it, which platform is the right fit for your business?

    Using BuzzStream for Link Building, CRM and Project Management Tasks

    Using BuzzStream for Link Building, CRM and Project Management Tasks

    You may already know how to use BuzzStream for link building purposes, but did you know that the tool can also be utilized for CRM and project management tasks?

    Six Business Tools for Managing Online Engagement

    Six Business Tools for Managing Online Engagement

    As businesses know, managing online engagement requires analysis, a little bit of knowledge, the right business software application and a lot of TLC. Here are six tools that your company can use to manage online engagement.

  • PPC & Search Marketing

    PPC & Search Marketing Articles

    The 5 Kinds of SEO Software Tools You Need in Your Arsenal

    The 5 Kinds of SEO Software Tools You Need in Your Arsenal

    With the right set of SEO software tools, you can run your online marketing campaigns with ease while also being prepared for the unexpected.

    Automated Bid Management: SEM Boon or Bust?

    Automated Bid Management: SEM Boon or Bust?

    If you're in the midst of a massive search engine marketing campaign, automated bid management software can go a long way towards making your campaign more profitable without being time consuming. But before you jump headfirst into an automated PPC bid management system, make sure you consider the potential downsides of this approach to search engine marketing.

    Mastering Bid Management: Top 5 Tips and Tricks to Save Your PPC Campaigns

    Mastering Bid Management: Top 5 Tips and Tricks to Save Your PPC Campaigns

    While it might be tempting to just leave bid management to the vagaries of the PPC market, investing a little time into your bidding strategy can save your PPC marketing campaigns in the long run. Here are some key tips and tricks we use ourselves that can help you master your bid management techniques and improve your campaign performance.

    Look Beyond Google to Expand Your Search Marketing Audience by 30%

    Look Beyond Google to Expand Your Search Marketing Audience by 30%

    While Bing and Yahoo! are the underdogs in the search engine world, they can still be valuable assets when it comes to advertising. Implementing search marketing campaigns that span multiple search engines can help you reach an untapped audience and generate more potential leads without breaking the bank.

  • Trends in Marketing Software

    Trends in Marketing Software Articles

    The SMB's Guide to Marketing and Brand Awareness

    The SMB's Guide to Marketing and Brand Awareness

    Whether your small business has been around for the past decade or is just starting out, it's never too late to start building your brand. So, how can you build up your brand awareness? There are multiple ways to do so and with the rise of social media you can promote your small business with ease.

    Marketing Software in 2015: Trends in the Industry

    Marketing Software in 2015: Trends in the Industry

    A multitude of state-of-the-art software products exist for a marketer to better engage with consumers, synchronize disparate tactics and maximize industry trends. Let’s dive in to look at some of the latest software crazes and the state of marketing software in 2015.

    WEM: What the Heck Is Web Engagement and Why Does It Matter?

    WEM: What the Heck Is Web Engagement and Why Does It Matter?

    Google Web Engagement Management, WEM, or even What is WEM?, and you’ll be exactly zero steps closer to understanding what the heck the term means. We decided to clear up the confusion surrounding this industry acronym, with an accompanying infographic to help you better understand the WEM pipeline.

    Signs of a Quality Distributed Marketing Management Platform

    Signs of a Quality Distributed Marketing Management Platform

    To overcome the challenges presented by a distributed marketing model, many businesses utilize distributed marketing management platforms to organize their various marketing campaigns and find actionable solutions to the challenges posed by a distributed marketing system. Here are some of the main characteristics of a high quality distributed marketing management platform.

  • Website Optimization Software

    Website Optimization Software Articles

    The 7 Key Steps to Landing Page Optimization

    The 7 Key Steps to Landing Page Optimization

    With 48% of marketers building a new landing page for every campaign and 68% of B2B marketing teams implementing landing pages for lead generation, it’s a bit of a surprise to see the conflicting strategies around landing page optimization. In researching the best practices for optimization, one will find the opinions of freelance consultants, Fortune 500 analysts and even landing page optimization experts -- all with some of the same, but mostly different views.

    The 5 Kinds of SEO Software Tools You Need in Your Arsenal

    The 5 Kinds of SEO Software Tools You Need in Your Arsenal

    With the right set of SEO software tools, you can run your online marketing campaigns with ease while also being prepared for the unexpected.

    2015's Top 5 Landing Page Optimization Software

    2015's Top 5 Landing Page Optimization Software

    Whether you plan to build one landing page or dozens, select one of these top 5 landing page optimization solutions. With a top landing page optimization solution, you are sure to experience a higher conversion rate and hand pick the most responsive potential customers.

    5 Key Features of Landing Page Optimization Software

    5 Key Features of Landing Page Optimization Software

    Your company's landing pages can make a big impact on profits. Here are five key features of landing page optimization software you should look for in a solution.

  • View All Blog Posts

    Top Marketing Blog Posts

    The SMB's Guide to Marketing and Brand Awareness

    The SMB's Guide to Marketing and Brand Awareness

    Whether your small business has been around for the past decade or is just starting out, it's never too late to start building your brand. So, how can you build up your brand awareness? There are multiple ways to do so and with the rise of social media you can promote your small business with ease.

    3 Powerful Email Marketing Tools for Small Businesses

    3 Powerful Email Marketing Tools for Small Businesses

    While email marketing and automation is a common feature in enterprise software solutions, the prices can be far out of reach for smaller companies of 10 to 20 employees. The three web-based platforms below offer an affordable solution to the small businesses -- without cutting out functionality. Pricing for this comparison was based on a package level under $40 per month, with an average of 2,500 contacts.

    The 7 Key Steps to Landing Page Optimization

    The 7 Key Steps to Landing Page Optimization

    With 48% of marketers building a new landing page for every campaign and 68% of B2B marketing teams implementing landing pages for lead generation, it’s a bit of a surprise to see the conflicting strategies around landing page optimization. In researching the best practices for optimization, one will find the opinions of freelance consultants, Fortune 500 analysts and even landing page optimization experts -- all with some of the same, but mostly different views.

    Marketing Software in 2015: Trends in the Industry

    Marketing Software in 2015: Trends in the Industry

    A multitude of state-of-the-art software products exist for a marketer to better engage with consumers, synchronize disparate tactics and maximize industry trends. Let’s dive in to look at some of the latest software crazes and the state of marketing software in 2015.

Popular Marketing Solutions

Marketo

Marketo

Marketo provides mid-sized to global enterprises with a unified solution for both sales and marketing automation.

Pardot

Pardot

Pardot is a marketing automation solution that simplifies marketing tasks in order to increase time efficiency and productivity.

Sitecore Digital Marketing System

Sitecore Digital Marketing System

The Sitecore Digital Marketing System delivers the insight you need to generate more qualified leads and increase conversion rates.

IBM Campaign

IBM Campaign

IBM Campaign is a marketing solution that provides a quick and cost-effective way to send marketing messages across all channels of media.

Salesforce ExactTarget Email Marketing

Salesforce ExactTarget Email Marketing

Salesforce ExactTarget Email Marketing allows companies to control data-driven campaigns and facilitate communications to increase revenue.

Magnetic Search Retargeting

Magnetic Search Retargeting

Magnetic Search Retargeting works with your ads and augments data to improve brand exposure and quality of consumer responses.

Top Marketing Experts