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Articles on PPC & Search Marketing
The 5 Kinds of SEO Software Tools You Need in Your Arsenal
Posted September 24, 2014 by Chad Yee
With the right set of SEO software tools, you can run your online marketing campaigns with ease while also being prepared for the unexpected. Read More
6 SEO Mistakes that Can Hurt Your Business
Posted April 30, 2013 by Antoine Dupont
Experts tell you that SEO is the way to go and it is. Search engine optimization is how you get your website noticed by your target customer audience. You can fall back to paid advertising,… Read More
Telltale Signs You're Ready for PPC Search Marketing Software
Posted April 25, 2013 by Ashley Dotterweich
PPC management software is a common solution to manage, measure, and optimize search campaigns, but they can also be an can be an expensive investment- so how do you know when your company is ready… Read More
4 SEM Myths Keeping Your Search Marketing Campaign from Taking Off
Posted April 5, 2013 by Ashley Dotterweich
A search engine marketing campaign is a great way to give your business more visibility online and cultivate viable leads. But the search marketing world is full of misconceptions and myths that muddle the way… Read More
Look Beyond Google to Expand Your Search Marketing Audience by 30%
Posted March 21, 2013 by Ashley Dotterweich
While Bing and Yahoo! are the underdogs in the search engine world, they can still be valuable assets when it comes to advertising. Implementing search marketing campaigns that span multiple search engines can help you… Read More
Automated Bid Management: SEM Boon or Bust?
Posted March 15, 2013 by Ashley Dotterweich
If you're in the midst of a massive search engine marketing campaign, automated bid management software can go a long way towards making your campaign more profitable without being time consuming. But before you jump… Read More
Mastering Bid Management: Top 5 Tips and Tricks to Save Your PPC Campaigns
Posted February 12, 2013 by Amanda Andonian
While it might be tempting to just leave bid management to the vagaries of the PPC market, investing a little time into your bidding strategy can save your PPC marketing campaigns in the long run.… Read More
Top 5 PPC Software to Improve Your Pay-Per-Click Campaign Performance
Posted February 7, 2013 by Amanda Andonian
If you're looking for pay-per-click (PPC) marketing software, then you probably already have some campaigns set up but are realizing that you don't have the time to manage them yourself anymore. Finding the right PPC… Read More
WordStream Helps You Breathe New Life into Your Search Marketing
Posted January 28, 2013 by Amanda Andonian
With more and more businesses becoming savvy in Internet and search marketing, it also becomes more difficult for smaller businesses to stand out in the online noise. We took some time to speak with WordStream… Read More