Antoine Dupont is President & COO of Admin eSolutions. Admin eSolutions is a Web Design & Content Management Software company that creates beautiful, transaction-ready web sites that serve as powerful centers of influence for smart organizations. Admin eSolutions specializes in solutions for non-profits, associations, health care, association chapters, small business to consumer companies, education, cities and towns.
Experts tell you that SEO is the way to go and it is. Search engine optimization is how you get your website noticed by your target customer audience. You can fall back to paid advertising, but it does not have the impact that well-designed content will have on your long-term business growth.
A website redesign project should include ways to not only make it more appealing, but foremost, how to attract more qualified visitors which may turn into leads and eventually into clients. In my humble opinion, people will spend too much time on the "pretty" side of thing and miss the point.