MailChimp Review

Product Snapshot

Product Pricing

Product is available in the following plans:

New Business – free
Growing Business – starting at $10 per month
Pro Marketer – additional $199 per month

Technology

Product is available as a Saas solution and requires no additional hardware for installation.

Customer Focus

Vendor works with customers of all sizes.

Select Customers

Contact vendor directly for case studies.

About MailChimp

MailChimp is email marketing software that enbles users to create targeted email or Facebook ad campaigns, automates product follow-up procedures and is equipped with back-in-stock messaging tools. The platform provides visibility into what customers are buying in order to assist users with the development of relevant ad campaigns tailored to buyer persona interests.

The platform includes collaboration tools including multi-user accounts and commenting abilities, is equipped with an email template library and enables users to target customers based on constraints such as behavior, preferences and previous purchases. Additionally, the software is designed with built-in segmentation to built custom rules, allows companies to monitor sales and website activity through in-depth revenue reports, and connects to the user’s online store in order to track traffic generated from ad campaigns.

About the Company

MailChimp was founded in 2001 and is headquartered in Atlanta, Georgia.

MailChimp Features

Drag-and-drop campaign builder
Marketing automation capabilities
Report generation tools
Mobile accessibility
Designed to integrate with multiple third-party systems including Salesforce, Eventbrite and Shopify