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Amy Izzo

Marketing Director, Marketri LLC

I have worked with professional service firms in marketing and business development roles for over 12 years. I attended Penn State University, where I earned my Bachelor of Science degree in Marketing. I am an active member of the Philadelphia Chapter of the Society for Marketing Professional Services (SMPS) since 2002, and have served on the Board of Directors since 2008.

Dec 10, 2012
Amy Izzo wrote this post:
Are You Asking the Right Questions When Buying a CRM System?

As a B2B marketing consultant, I know that a well-maintained client and prospect database (or lack thereof) can make or break a marketing campaign. More importantly, the right CRM system allows marketers to measure the ROI of a series of "touches" via long-term client development strategy.

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