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Ben Plomion

VP, Marketing & Partnerships, Chango
Expert in Programmatic Marketing

Ben is VP of Marketing & Partnerships at Chango, where he heads up marketing and is also responsible for expanding the company's data and media partnerships. Prior to joining Chango, Ben worked with GE Capital for four years to establish and lead the digital media practice. This led to the development of GE Capital’s digital value proposition and its execution worldwide. The new venture re-energized paid, owned and earned media across 70+ web sites. Ben graduated from GE's Experienced Commercial Leadership program after completing his MBA at McGill University. Before GE, Ben held a variety of Marketing & Business Development roles in the e-payments industry, while working at Gemalto in London. Ben writes frequently for Digiday, and Search Engine Watch.

Dec 3, 2012
Ben Plomion wrote this post:
Search Retargeting vs. Site Retargeting: Which Is Better?

According to a recent report from Chango, almost two-thirds (just over 65 percent) of surveyed brand marketers and related agencies intent to increase their Retargeting budgets over the next six months. The results from this study reveal pretty clearly that Search Retargeting is making waves in the web marketing community. As a result, smart web marketers are making the immediate shift necessary to stay competitive.

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