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Esmeralda Swartz

CMO, MetraTech Corp
High-energy marketing, product management, and business development executive.

Esmeralda has spent 15 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market.




Oct 27, 2013
Esmeralda Swartz wrote this post:
Re-inventing the Enterprise in the Cloud: How Do You Achieve a Silver Lining?

Why should data and applications bring enterprise in the cloud? By choosing a top cloud hosting solution, your company can reduce costs and gain flexibility. Certainly no one is going to argue that this is all worth thinking about; every business needs to be aware of cost reduction opportunities.

Jul 17, 2013
Esmeralda Swartz wrote this post:
How Do You Price Your Cloud Service? Subscription, Consumption, Other Model?

The cloud hosting market has plenty of opportunity for providers to differentiate offerings or for completely new providers to enter the market and compete. However, unseating the cloud market leaders will not come from selling commodity services.

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