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5 Signs You Need Through-Partner Marketing Automation

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In your day-to-day prospecting activities, do you subscribe to a “one size fits all” or “spray and pray” methodology? To extend beyond unsolicited email and cold calling to a truly integrated lead-to-revenue process, your business could benefit from Through-Partner Marketing Automation (TPMA) software. Successful TPMA software helps to develop quality demand generation, convert prospects, and speed the conversion velocity of leads.

This whitepaper outlines five signs that channel marketers and technology solution providers should look for when evaluating whether your organization needs TPMA software.

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