7 Secrets of the Data-Driven CMO
Think of that executive you know with her head always bent to her smartphone, checking several different dashboards, and lost somewhere in the datasphere. Got that picture clearly in your mind? Good. That’s not the kind of data-driven CMO we’re talking about. The data-driven CMO has seven little secrets that give her an edge on even the most numbers-bent executives out there. She gets the stories she needs from the information she has, and she executes informed campaigns that keep turning heads. These seven secrets will help you extract greater value and more revenue out of the data you currently have.
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