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Choosing the Right Solution: Customer Complaint Management Software

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Choosing the Right Solution: Customer Complaint Management Software
For even the best customer service companies—those with droves of highly satisfied customers—customer complaints are just a reality of doing business. In fact, these companies often owe part of their high satisfaction ratings to the strength of their complaint management systems and processes. While it’s true you can’t satisfy every customer every time, there’s no reason not to use those customer touch points as an opportunity to improve.

Handled correctly, customer complaints offer a critical source of feedback from your most valued customers—the ones you already have. Of course, the question then becomes, how do I choose the right solution?

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