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Comparison: Clickability WMA & Marketing Automation Systems

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Comparison: Clickability WMA & Marketing Automation Systems
Clickability’s Website Marketing Acceleration (WMA) solution was designed from inception to support marketing teams using Marketing Automation (MA) solutions. Unlike an MA solution, WMA focuses on visitors, both providing marketing organizations the ability to create a personalized experience for each website visitor and tracking and reporting on visitor activity, whereas MA solutions typically provide broad campaign management and marketing analytics functionality.

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