Convert Leads Faster by Integrating Webinar, Marketing, and Sales Platforms
Integrating webinar software with sales and marketing automation platforms significantly improves the efficiency with which marketing and sales drive revenue from webinars. In a recent survey of marketing professionals, 92 percent of respondents indicated that webinars are one of the most effective means of generating high quality leads. Yet the ability to actually close those sales leads may be severely compromised if the system used to capture the lead, such as the webinar software, is isolated either from the system used to nurture the lead (marketing automation) or the system used to convert the lead (customer relationship management).
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