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Digitization Doesn't Have To Be All-Or-Nothing

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One would be hardpressed to find a distribution executive who doesn’t agree that the future of their industry is digital. Business-to-business distributors have long been behind the times when it comes to technology innovation—and slow to adopt it. Nonetheless, distributors have gradually been implementing or upgrading software and business tools and hiring more tech-savvy employees to increase the digital element of their culture. As a result, both their customer-facing operations and back-end functions are becoming more efficient.

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