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Why eCommerce Isn’t Optional for Distributors—It’s Essential

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Why eCommerce and why now?

If you’ve ever purchased so much as a printed t-shirt online, you understand eCommerce. Understanding how to make it work for your distribution operation is an entirely different story. The world is shifting from catalogs and cold calls to an era of convenience for the customer, and while eCommerce was once a fringe B2B sales channel for distributors, the convenience it allows is elevating it into the buying method of choice for B2B customers.

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