According to CIO Magazine, business intelligence (BI) refers to a range of software applications that are used to analyze a company’s raw data and support the critically important function of business analytics. Through such processes as data mining, analysis, querying, and reporting, a robust BI system can enable unprecedented new insights into a business and positively impact a
company’s growth by helping management teams actively reduce costs, identify new opportunities, develop targeted strategies, and improve overall decision-making—even
within companies that perceive themselves as successful and up-to-date.
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