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Global CRM: Managing the Multinational Sales Force

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Global CRM: Managing the Multinational Sales Force

Customer Relationship Management (CRM) just isn’t what it used to be. Conceived as automated tools to help sales personnel maintain records of contacts, sales-related activities, and individual and team’s progress toward goals and quotas, today’s scope has become much more far reaching. Sophisticated marketing campaign management and total customer life cycle management have become entwined in the original sales force automation (SFA) roots.

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