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It's a Mad, Mad, Mad Multichannel World!

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It’s a Mad, Mad, Mad Multichannel World!
Why does multichannel matter? By integrating voice, e-mail, web, and chat support into a single customer service strategy, companies are putting choice back in the customer’s hands.

By providing a consistent experience across multiple channels, customers interact on their own terms. The result is increased customer satisfaction and retention with decreased support, marketing, and sales costs.

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