Leveraging Website Marketing: Top 10 Website Solution Capabilities

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Leveraging Website Marketing: Top 10 Website Solution Capabilities
Web CMS software functionality is growing up. Marketers and the IT organizations supporting them should no longer be satisfied with a CMS that is simply a platform for managing and publishing website content. Today’s Web CMS platforms are fusing the best of marketing automation practices with content management, allowing marketers to leverage content in new and innovative ways as part of their core marketing and sales strategies. This white paper describes the top 10 capabilities emerging in today’s Web CMS tools for marketers and IT organizations to evaluate as part of their strategies for increasing the marketing funnel and building their companies’ sales pipelines.

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