Next Generation Web Content Management – A Comprehensive Assessment of Current Challenges & The Future of WCM
Research from 2008 and 2009 has consistently shown that email and the website are two of the most profitable, effective channels for all organizations. But, customers and prospects are engaging in a growing number of digital channels before making purchases, and the buying process is rarely a set of simple linear steps. Supporting prospects throughout the buying cycle requires a dialogue between a company and the prospect, and this dialogue should be a highly relevant, timely and personalized to maximize marketing effectiveness and grow top-line revenue.
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