On-Demand Mid-Market CRM: Front-to-Back Office Integration a Clear Differentiator

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On-Demand Mid-Market CRM: Front-to-Back Office Integration a Clear Differentiator
This AberdeenGroup Executive White Paper focuses on the business value of front-to-back office integration for small and mid-market companies as well as the role of Software-as-a-Service in enhancing that value. AberdeenGroup field research conducted for this paper concludes that small and mid-market companies will soon find they have outgrown their sales-focused CRM applications and will require more robust solutions to fully integrate pre-sales information with customer data contained in their transactional systems.

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