ReadyTalk and Pardot: A Case Study for IRISS
IRISS has experienced numerous benefits since migrating from the other platforms to Pardot and ReadyTalk. Ease of use, affordability and reliability had prevented IRISS from implementing a webinar program previously; with ReadyTalk, they’ve implemented a program that benefits both internal audiences (education) and external audiences (lead generation). Meanwhile, the implementation of Pardot has enabled IRISS to create and manage marketing campaigns more efficiently and effectively.
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