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Streamlining Webinars with ReadyTalk: Compendium Optimizes eConferences to Webinars

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Streamlining Webinars with ReadyTalk: Compendium Optimizes eConferences to Webinars

Prior to partnering with ReadyTalk, Compendium had been using another well-known webinar service provider, but was grappling with recurring software issues and connectivity problems. After moving to ReadyTalk, the Compendium marketing team deployed Eloqua’s marketing automation platform, which it selected for its ability to execute campaigns and manage leads, as well as its out-ofthe-box integration with ReadyTalk. Because the two systems are tightly integrated, Compendium can present a unified, branded presence to prospects at all stages of a campaign. With ReadyTalk fully integrated with Eloqua, Compendium uses webinars as a key part of its marketing strategy. The company promotes events in blogs posted on its website, on its Facebook page, and in periodic tweets to its Twitter following.

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