The Business of Social: Ten Things You Need to Know to Build a Social Business
Seemingly overnight, social has become one of the primary pillars of marketing. Every organization from large global banks to local businesses are involved with opinion sites, Facebook fan pages, tweeting and building online communities of their own. Many are also investing in internal social collaboration tools to drive better employee productivity and knowledge sharing.
There’s no question social is hot right now. But does it work? Early primary research to measure ROI is encouraging, but inconclusive. Social communities turn customers into advocates and evidence is mounting that successful customer communities contribute to lower support costs and improved loyalty, retention and engagement. Internal social collaboration gives employees a better way to communicate, collaborate and take action, which drives improved productivity and efficiency.
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