Webinars Drive Lead Generation: Trada Uses ReadyTalk Web Conferencing for Thought Leadership, Qualified Leads
Effective marketing should drive business by uncovering sales opportunities, qualifying the resulting leads, and cultivating relationships with influencers and decision-makers that turn leads into clients. In an increasingly global marketplace, in which customers can find vendors with a simple Internet search, companies must distinguish themselves to their prospects and clients with thought leadership and value-added services. Webinars can facilitate marketing initiatives, letting marketers meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment.
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