On-premises contact centers were once the only reliable choice for the enterprise, a necessary investment with no real alternatives. With the advent of SaaS (Software-as-a-Service), this is no longer true. SaaS vendors have proven their ability to deliver measurable value, causing a permanent and fundamental shift in the way technology is delivered and managed.
You have already decided that a cloud-based contact center solution is right for your company; now you have to evaluate the available contact center technology alternatives. Beyond the must-have features to meet your current and future business needs, there are several critical technology criteria to evaluate.
As the role of the contact center evolves, the transactions performed in such an environment can expand to include responding to marketing campaign promotions and increased interactions with customers. Now more than ever, the contact center is a major component of the customer lifecycle, ranging from opportunity identification to solutions and ongoing management through acquisitions and divestiture.
Viodi View Managing Editor Ken Pyle interviews 8×8 Chairman & CEO Bryan Martin.