The success factor for any community is engagement. The more time users spend interacting with your site and other community members the deeper the relationship they build with your brand. Gamification is a key element in ensuring user engagement. It allows you to optimize your community and get you closer to your customer.
Over the last few years, the web design community has seen a monumental shift in how we think about and create websites, due to the rapid rise of mobile browser use. From initially just making sure a site “worked” on mobile, we are now expected to make sure sites are “optimized” for mobile: providing a great user experience no matter the device viewing a site. There are several ways to accomplish this, and one of the most talked about techniques is Responsive Web Design (RWD).
The Internet is going social. Companies and organizations that continue to rely on one-dimensional static websites are missing out on opportunities to more deeply connect with their customers. If your business isn’t actively focusing on social communities, you are limiting your opportunities for connections, engagement, loyalty, and revenue.