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Aprimo Marketing Productivity Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.


Product is available as a SaaS solution.

Customer Focus

Vendor works with companies of all sizes and across multiple industries.

Select Customers

Bank of America, Dell, Xerox, Copper State Communications, Philips


About Aprimo Marketing Productivity

Aprimo Marketing Productivity Aprimo Marketing Productivity is marketing automation and project management software designed to bring the best tools in Marketing Operations and Campaign management together to provide companies with a simple way to work towards advancing their business goals. The platform bridges the divide between organization expectations and the ability of marketing to deliver.

The software helps businesses to efficiently plan their marketing goals and activities while managing costs, projects, and assets. Additionally, the platform also lets a company gain better visibility into marketing data to enable better decision-making.

About the Company

Aprimo was founded in 1998 and is headquartered in Chicago, Illinois.


Aprimo Marketing Productivity Key Features

  • Streamlined ideation workflows and processes
  • Work request tools that automatically routes, notifies and assigns project tasks
  • Intelligent workflow capabilities
  • Project review and automation tools for collaboration, markups, edits and content change discussions
  • Resource management provides visibility into team capacity, potential bottlenecks and work redistribution opportunities
  • Visualizes, manages and balances projects tasks and resources through agile boards
  • Task inbox for prioritizing tasks and day-to-day work

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