Today's consumer is always connected. Companies must innovate and evolve to garner attention amidst a sea of competition. Integrate eCommerce and content to deliver exceptional purchase experiences for always-on consumers. Retailers must invest in new technologies to customize consumer experience, engage savvy consumers and address emerging channels like social, mobile and web personalization.
The most important part of your web presence is the platform that powers it. A Content Management System (CMS) is a web platform that allows users to centralize data, edit, publish, and modify content on a single back-end interface. Primary goal of a CMS: Enable non-technical users to seamlessly manage content and customer interactions on their websites. Review 5 Essential Features of a CMS and ensure that you're powered by the right platform.
Redesigning your website? Don’t know where to start? Not to worry, we’ve got you covered. By the time you finish reading this 5 step guide, you’ll have a solid plan to get you on your way to a brand new site. Get ready to attract, engage, nurture and convert your visitors!
According to research conducted by Salesforce and the Harvard Business Review Analytic Service, only 15 percent of marketing teams are using advanced marketing techniques (i.e., tools, analytics, and practices). That means only a small portion of marketers think past the sale and deeply understand their ability to affect the customer journey.
A visual buyer's guide ranking the top vendors in the Marketing Automation industry. At it's simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape.
Why do most companies implement Marketing Automation? To increase marketing and sales effectiveness, to gain insights through transparency in marketing and sales activities, and to measure performance in order to understand marketing ROI and other activities.