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SDL White Papers and Demos

Mobile Marketing: Three Principles For Success
White Paper provided by SDL

Marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.

The Ten Commandments of CMS Selection
White Paper provided by SDL

Take a look at ten things that significantly contribute to the successful procurement and implementation of a Content Management System (CMS).

Your Brand: At Risk or Ready for Growth?
White Paper provided by SDL

Learn how the emergence of mainstream digital channels and the social web has changed marketing and how these changes relate to web content management.

Gartner Magic Quadrant for Web Content Management
White Paper provided by SDL

Today, enterprises expect Web content management to provide measurable business benefits, not just to improve productivity. Therefore, many enterprises must look for new WCM offerings. This Magic Quadrant evaluates the key vendors within this new context.

Content, Context, and Conversation: The Three Kings of Consumer Engagement
White Paper provided by SDL

Successful engagement requires a consistent, relevant message to each consumer across all channels, both online and off.