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Our Team

Sherman Hsieh

Founder and CEO

Sherman Hsieh is founder and CEO of Business-Software.com. Prior to founding Business-Software.com, Sherman was a marketing executive with Siebel Systems. During his nine year tenure, he oversaw the web marketing strategy, execution, and operations as well as online lead generation. His group’s online lead generation programs delivered over $3 billion in sales pipeline during Sherman’s tenure at Siebel. Sherman was named the Top Lead Generator at Siebel and a member of the Siebel Founder’s Circle (highest professional distinction at Siebel). He has also held marketing and engineering positions with Oracle Corporation and Intelsat. Sherman graduated from UC Berkeley where he studied computer science and economics.

Anthony Castellino

Chief Customer Officer

Anthony Castellino has 18 years of experience in global technology sales, marketing, and sales management with publicly traded enterprise software companies. As Chief Customer Officer at Business-Software.com, Anthony is responsible for the company’s worldwide sales efforts, strategic planning, and customer satisfaction.

A seasoned sales and marketing executive, Anthony spent seven years with Siebel Systems, where he ran the company’s $500 million global maintenance renewals division. As an executive in demand generation, Anthony built and managed the inbound and outbound sales development call centers globally. Generating over a billion dollars in sales pipeline revenue, Anthony was awarded the CEO Circle and President’s Circle awards. Prior to Siebel, Anthony managed Oracle’s direct response/lead generation division. Anthony holds a Bachelor of Science Degree in Biology from Colby Sawyer College.

Philamn Lau

Vice President of Technology

Philamn Lau is Vice President of Technology at Business-Software.com. He directs all engineering and technical integration and operation activities. Prior to Business-Software.com, Philamn served as a lead architect at TransUnion Interactive, where he was responsible for leading development and technical strategy efforts for Bank of America’s online banking marketing engine, which serviced 6 million users daily. Philamn also held engineering positions with uBid.com and Giant Step (now Arc Worldwide). Philamn holds a Bachelor’s degree from Washington University in St. Louis, where he majored in computer science.

Deniz Kuypers

Director, Research Program

Deniz Kuypers, Director, Research Program at Business-Software.com, worked for years in Sales and Marketing, managing Global 2000 accounts in the area of financial automation. Responsible for lead generation, contract negotiation, and the development and execution of marketing strategies, Deniz was awarded Salesman of the Quarter and Salesman of the Year awards by ReadSoft in multiple years, and later successfully created a $10M+ pipeline while managing partner relations for San Francisco-based start-up Taulia. Deniz holds a Master’s degree in English from San Francisco State University.