Browse Business Software Categories


About SAP Marketing Automation Software

SAP Americas is a subsidiary of SAP AG, the world’s largest inter-enterprise software company and the third-largest software supplier overall.

SAP offers CRM on-demand solutions that are easy-to-use, Web-based, and available on a subscription basis. These solutions are used by more than 3,200 customers world-wide. As you would expect from one of the largest software companies in the world, SAP offers comprehensive marketing automation features within their mySAP CRM suite.

Benefits for Marketers

mySAP Customer Relationship Management (mySAP CRM) enables you to maximize the efficiencies of marketing resources and empower marketers to acquire and develop long-term customer relationships. Marketers can analyze, plan, execute, and measure all marketing activities. With mySAP CRM, you gain a flexible application to power marketing success. Features include:

  • Marketing resource management
  • Segment and list management
  • Campaign management
  • Trade promotion management
  • Lead management
  • Marketing analytics

mySAP CRM also supports several industry-specific processes with functionality designed to meet the individual needs of diverse industry groups.

SAP History

Founded in 1972 as Systems Applications and Products in Data Processing, SAP is headquartered in Walldorf, Germany. SAP Americas’s corporate headquarters is located in Newtown Square, PA. The company employs more than 37,700 people in more than 50 countries, and serves more than 34,600 customers worldwide.