Marin Software was founded in April 2006 with the goal to deliver paid search management application to advertisers and agencies. The company’s browser-based, software-as-a-service offering addresses the workflow, analysis and optimization needs of professional search marketers, helping them to save time and improve financial performance.
Designed by search professionals, Marin Search Marketer offers cross-publisher campaign management for Google, Yahoo! and MSN; built-in keyword generation and submission; flexible bid optimization; and interactive, business-level analytics.
Marin Search Marketer provides a single interface for advertisers to create and manage their paid search campaigns, ending the time-consuming task of visiting individual ad centers.
Marin helps marketers build out their keyword set more quickly and completely. The application auto-generates new keyword recommendations, and can designate destination URL’s and target ad groups automatically, reducing submission work.
Marin Search Marketer delivers a deeper understanding of search activity to drive better marketing decisions. Based on granular and easy-to-navigate metrics, advertisers can quickly identify top and bottom performers; pivot and drill interactively to understand key drivers; track market and publisher changes over time; roll up results to cross-publisher, business-level folders; and generate management-level reports.
The company’s patent-pending optimizer is designed to maximize advertiser results across a wide range of goals, including revenue, profit, leads or actions, margin / ROAS, branding, and product research. Calculated bids appear as recommendations, leaving the marketer in charge of applying them or not.
The advanced architecture of the application scales to handle the largest search marketers. Smaller advertisers will appreciate the intuitive design and best-practices help capabilities. Marin deploys in a day, with no up-front fees and pay as you go pricing.