Microsoft Dynamics CRM software is designed for small and mid-sized businesses, or divisions or departments within larger enterprises. First introduced in early 2003 as Microsoft CRM under the company’s Business Solutions umbrella, Microsoft Dynamics CRM software has gained a strong foothold in the mid-market – with a customer base of more than 150,000 using the solution in more than 22 languages.
In an effort to more closely align its branding strategy with its product roadmap, Microsoft re-introduced its Business Solutions product line as the Microsoft Dynamics suite in mid-2005. All applications in the suite – including customer relationship management, supply chain management, and financial management – share a common architecture and role-based interface. Additionally, they all tightly integrate with Microsoft Office.
The Microsoft Dynamics CRM software suite includes several modules that help improve the efficiency and effectiveness of a wide range of customer-facing processes:
Microsoft Dynamics CRM.
A powerful set of tools that allows sales and marketing users to track and manage customer interactions from first contact through purchase and post-sale.
Microsoft Dynamics Field Service (formerly Axapta and Great Plains).
A robust solution that helps to streamline field operations, improve response times, and minimize service-related costs.
Microsoft Dynamics for Service Management.
This application, previously known as Microsoft Navision, helps coordinate service resources and activities to improve the customer experience and reduce expenses.
Microsoft Dynamics for Sales and Marketing (formerly Axapta and Microsoft Navision).
This application helps simplify complex marketing strategies and improve the effectiveness of sales and marketing efforts by combining sales force and marketing automation with support for lead tracking and management, telemarketing, surveys, eCommerce, and more.
With Microsoft Dynamics CRM software, mid-sized businesses have all the features and functionality they need to improve customer acquisition, service, satisfaction, and retention, while optimizing sales and marketing productivity and increasing revenues and profitability.