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Mark Magnacca

Ipad Sales Training Expert, Author, Presenter

Mark Magnacca is the author of SO WHAT?- How to communicate what really matters to your audience.
He is President of Insight Development Group which specializes in creating and delivering specialized sales training in the financial services industry. His programs integrate using the Ipad in multiple stages of the sales process to help salespeople do more, in less time.

Apr 29, 2013
Mark Magnacca wrote this post:
How the iPad is Changing The Game of Selling

It is likely that in some point in your career you’ve either heard of or used the business tool that is most commonly referred to as ‘The 4 Ps of Marketing.’ These ‘4 Ps’ have been used since the mid-20th century to help companies define how they are going to promote the right product, in the right place, at the right price. I’m here to tell to you about a new set of ‘4 Ps’ – the ‘4 Ps’ of how the iPad is changing the game of selling.

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